| Peranan media sosial dalam mengembangkan suatu bisnis: Literature review S Herdiyani, CS Barkah, L Auliana, I Sukoco Jurnal Administrasi Bisnis 18 (2), 103-121, 2022 | 84 | 2022 |
| Transformation from relationship marketing to electronic customer relationship management: A literature study C Hendriyani, L Auliana Review of Integrative Business and Economics Research 7, 116-124, 2018 | 59 | 2018 |
| Kajian Literatur Peran Integrated Marketing Communication (IMC) dalam Mempertahankan Loyalitas Konsumen E Safitri, L Auliana, I Sukoco, CS Barkah Jurnal Aplikasi Bisnis 19 (2), 259-267, 2022 | 17 | 2022 |
| Analisis Penerapan Komunikasi Lintas Budaya dalam Perusahaan Multinasional (Suatu Telaah Pustaka) E Surya, CS Barkah, I Sukoco, L Auliana Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance …, 2022 | 13 | 2022 |
| Komunikasi Efektif Dalam Membangun Strategi Customer Relationship Management F Zahra, I Sukoco, L Auliana, C Barkah GANDIWA Jurnal Komunikasi 2 (1), 41-49, 2022 | 10 | 2022 |
| Rumusan Program Membership, Poin Rewards dan Email Marketing untuk Meningkatkan Loyalitas Pelanggan: Studi pada Semanis Kamu Cafe PAA Pudjianingrum, CS Barkah, T Herawaty, L Auliana Jurnal Administrasi Bisnis 11 (1), 21-30, 2022 | 10 | 2022 |
| Penerapan Blue Ocean Strategy Pada Trans Studio Bali Pt. Chairul Tanjung Corpora MN Aini, L Auliana, M Rizal Jurnal Aplikasi Bisnis dan Manajemen (JABM) 7 (2), 343-343, 2021 | 8 | 2021 |
| Creative Industries: Film Industries' Strategies in Indonesia MB Alexandri, R Arifianti, L Auliana Review of Integrative Business and Economics Research 8, 248-257, 2019 | 7 | 2019 |
| Pemetaan Aktivasi Bisnis Kreatif di Kecamatan Andir R Arifianti, MB Alexandri, L Auliana Kumawula: Jurnal Pengabdian Kepada Masyarakat 1 (2), 104-113, 2018 | 7 | 2018 |
| The influence of competitive strategy on business performance of the fashion creative industry in West Java L Auliana Academy of strategic management Journal 15, 239-248, 2016 | 7 | 2016 |
| The impact of value creation on business performance: The case of small and medium businesses In West Java L Auliana Jurnal sosial politik 2 (1), 2012 | 7 | 2012 |
| Pengaruh Electronic Word of Mouth terhadap Minat Beli pada Media Sosial Twitter di Jawa Barat dan Dki Jakarta A Chan, EE Handoko, L Auliana Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis 9 (1), 36-46, 2021 | 6 | 2021 |
| Customer relationship management (CRM) in small medium enterprises of creative industries in Indonesia L Auliana, MB Alexandri, R Arifianti Journal of Financial Economics 1 (1), 71-80, 2019 | 6 | 2019 |
| Analisis penggunaan live shopping TikTok dalam mendorong minat beli konsumen Skintific AY Lenggihunusa, E Sanadi, L Auliana, MA Hakim Jurnal Lentera Bisnis 13 (1), 359-369, 2024 | 5 | 2024 |
| Strategi Alternatif Penetapan Harga dengan Pendekatan Diskriminasi Harga untuk Meningkatkan Volume Penjualan Cafe Semanis Kamu Y Oktavia, CS Barkah, T Herawaty, L Auliana Jurnal Bisnis Terapan 5 (2), 233-248, 2021 | 4 | 2021 |
| PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM@ DEARMEBEAUTY (PT GARLAND CANTIK INDONESIA) R Syah, L Auliana Jurnal Lentera Bisnis 13 (2), 1095-1105, 2024 | 3 | 2024 |
| The influence of innovation, knowledge management, and e-commerce adoption on MSME performance, and its impact on MSMEs sustainability D Damiyana, E Maulina, A Muftiadi, L Auliana, K Kurniadi Journal of Infrastructure, Policy and Development 8 (11), 2024 | 3 | 2024 |
| Srategi Pemanfaatan Instagram Sebagai Media Periklanan S Salma, CS Barkah, T Herawaty, L Auliana Jurnal Bisnis Dan Manajemen (JBM), 106-115, 2021 | 3 | 2021 |
| Pemasaran Online Ekonomi Kreatif Di Kecamatan Andir Dan Cicendo L Auliana, R Arifianti, MB Alexandri Prosiding Penelitian & Pengabdian Kepada Masyarakat 5 (3), 228-236, 2018 | 3 | 2018 |
| Menjadikan Brand Top Of Mind Melalui Penggunaan Strategi Funneling (Studi Kasus Pada UMKM Wanderer Scarves) NMA Hariri, CS Barkah, T Herawaty, L Auliana Media Ekonomi Universitas Muhammadiyah Purwokerto 21 (2), 33-50, 2021 | 2 | 2021 |
