| Aggression, Competition and Computer Games: Computer and Human Opponents RB Williams, CA Clippinger Computers in Human Behavior 18 (5), 495-506, 2002 | 241 | 2002 |
| One place, two perspectives: Destination image for tourists and nationals in Abu Dhabi NS Valek, RB Williams Tourism management perspectives 27, 152-161, 2018 | 53 | 2018 |
| Tween girls’perception of gender roles and gender identities: A qualitative study KW Chan, B Tufte, G Capello, RB Williams Young Consumers 12 (1), 66-81, 2011 | 51 | 2011 |
| What do adolescent girls learn about gender roles from advertising images KW Chan, YL Ng, RB Williams Young Consumers 13 (4), 357-366, 2012 | 34 | 2012 |
| TiCoSa: A 3D matrix conceptual model to investigate visitors perceptions in an athletic event A Fotiadis, RB Williams Journal of Tourism, Heritage and Services Marketing 4 (2), 32-36, 2018 | 32 | 2018 |
| The importance of being rigorous: Research on Writing to Read KA Krendl, RB Williams The Journal of Computer-Based Instruction 17 (3), 81-86, 1990 | 25 | 1990 |
| The effects of hyperlinks and site maps on the memorability and enjoyability of web content MD May, SS Sundar, RB Williams International Communication Association, Montreal, 1997 | 21 | 1997 |
| Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising RB Williams Journal of Promotion Management (forthcoming), 2019 | 15 | 2019 |
| Ethical reasoning in television news: Privacy and AIDS testing RB Williams Journal of Mass Media Ethics 10 (2), 109-120, 1995 | 12 | 1995 |
| Urban Excursion: Game and Method of Playing Game. RB Williams US Patent 7,665,734, 2010 | 11* | 2010 |
| Conceptual Models and Mental Models in Operation: Frustration and Performance with two different video game controllers RB Williams International Communication Association Conference, San Diego, 2017 | 10 | 2017 |
| It is the experience RB Williams South African Journal of Information Management 5 (2), 2003 | 9* | 2003 |
| Adolescent girls’ perception of gender roles and gender identities: A qualitative study K Chan, RB Williams David C. Lam Institute for East-West Studies (LEWI) working paper series …, 2012 | 7 | 2012 |
| Adolescent girls’ interpretation of sexuality found in media images. KW Chan, YL Ng, RB Williams Intercultural Communication Studies 21 (3), 2012 | 7 | 2012 |
| AIDS testing, Potter, and TV news decisions RB Williams Journal of Mass Media Ethics 12 (3), 148-159, 1997 | 5 | 1997 |
| Media Dependency: Media Use, Identity and Role Models in Swaziland RB Williams, RO Williams International Communication Association, Acapulco, 2000 | 3 | 2000 |
| Korean Students' Use of Television: An Expectancy-Value Approach N Heo, RB Williams Association for Education in Journalism and Mass Communication Annual …, 1998 | 3 | 1998 |
| Hijacked Destination Images? Autonomous Representations of Dubai and Abu Dhabi in The Amazing Race, USA RB Williams e-Review of Tourism Research 15 (4/5), 2018 | 1 | 2018 |
| THE ROLE OF SPORT EVENTS IN DESTINATION BRANDING: THE DUBAI WORLD CUP “THE WORLD’S RICHEST HORSE RACE” ASAG AL SUWAIDI, RB WILLIAMS Sustainable Development of Sports Tourism, 175, 2015 | 1 | 2015 |
| American television in South Africa: the ranking of group identity R Williams, R Williams Ecquid Novi 18 (2), 151-172, 1997 | 1 | 1997 |
Kara ChanHong Kong Baptist UniversityVerified email at hkbu.edu.hk