| Analyzing music in advertising: Television commercials and consumer choice N Graakjær Routledge, 2014 | 53 | 2014 |
| Non-musical sound branding–a conceptualization and research overview NJ Graakjær, A Bonde European Journal of Marketing 52 (7/8), 1505-1525, 2018 | 41 | 2018 |
| Music in Advertising: commercial sounds in media communication and other settings NJ Graakjær, C Jantzen Aalborg Universitetsforlag, 2009 | 40 | 2009 |
| Mapping research on music in TV commercials NJ Graakjær, C Jantzen Music in advertising: Commercial sounds in media communication and other …, 2009 | 29 | 2009 |
| Dance in the store: on the use and production of music in Abercrombie & Fitch NJ Graakjær Critical Discourse Studies 9 (4), 393-406, 2012 | 21 | 2012 |
| Music in TV commercials. Formats, frequencies, and tendencies NJ Graakjær Music in advertising: Commercial sounds in media communication and other …, 2009 | 21 | 2009 |
| Cross-media communication in advertising: exploring multimodal connections between television commercials and websites IB Jessen, NJ Graakjær Visual Communication 12 (4), 437-458, 2013 | 18 | 2013 |
| Sounding out i’m lovin’ it – a multimodal discourse analysis of the sonic logo in commercials for McDonald’s 2003–2018 NJ Graakjær Critical Discourse Studies 16 (5), 569-582, 2019 | 16 | 2019 |
| The bonding of a band and a brand: On music placement in television commercials from a text analytical perspective NJ Graakjær Popular Music and Society 37 (5), 517-537, 2014 | 13 | 2014 |
| Musical Meaning in TV-commercials N Graakjær Popular Musicology Online, 2006 | 11 | 2006 |
| The JYSK Jingle. On the use of pre-existing music as a musical brand NJ Graakjær Music in Advertising: commercial sounds in media communication and other …, 2009 | 9 | 2009 |
| Musik i tv-reklamer-En tekstanalytisk undersøgelse NJ Graakjær | 7 | 2008 |
| Sounds of soccer on-screen: A critical re-evaluation of the role of spectator sounds NJ Graakjær Journal of Popular Television 8 (2), 143-158, 2020 | 6 | 2020 |
| Sounding out the logo shot NJ Graakjær SoundEffects-An Interdisciplinary Journal of Sound and Sound Experience 3 (1 …, 2013 | 6 | 2013 |
| The Sound of Children’s Television–or why it makes sense to watch television facing away from the screen SL Johansen, NJ Graakjaer POV–a Danish journal of film studies, 2007 | 6 | 2007 |
| The sounds of spectators at football NJ Graakjær Bloomsbury Publishing, 2022 | 5 | 2022 |
| The Sounds of Coca-Cola NJ Graakjær The Oxford handbook of music and advertising, 397, 2021 | 5 | 2021 |
| Club Foot for football – on the (re)construction of meanings of music and football through a television title sequence NJ Graakjær Sport in Society 24 (1), 22-37, 2020 | 4 | 2020 |
| ‘Listen to the atmosphere!’: On spectator sounds and their potentially disruptive role in a football simulation video game NJ Graakjær The Soundtrack 11 (1-2), 39-55, 2019 | 4 | 2019 |
| McJingles: Om musik i tv-reklamer for McDonald’s-kampagnen i’m lovin’it NJ Graakjær Academic Quarter| Akademisk kvarter, 250-262, 2011 | 4 | 2011 |