| Brand loyalty: Exploring self-brand connection and brand experience LM van der Westhuizen Journal of Product & Brand Management 27 (2), 172-184, 2018 | 325 | 2018 |
| The dimensions of brand romance as predictors of brand loyalty among cell phone users D Petzer, P Mostert, LM Kruger, S Kuhn South African Journal of Economic and Management Sciences 17 (4), 457-470, 2014 | 45 | 2014 |
| Investigating brand romance, brand attitude and brand loyalty in the cellphone industry LM Kruger, SW Kühn, DJ Petzer, PG Mostert Acta Commercii 13 (1), 10 pages, 2013 | 40 | 2013 |
| Young adults' relationship intentions towards their cell phone network operators L Kruger, PG Mostert South African Journal of Business Management 43 (2), 41-49, 2012 | 32 | 2012 |
| Parental influence on consumer and purchase behaviour of Generation Y M Wiese, L Kruger Journal of Consumer Sciences 44, 2016 | 30 | 2016 |
| Relationship intention and satisfaction following service recovery: the mediating role of perceptions of service recovery in the cell phone industry LM Kruger, P Mostert, LT De Beer South African Journal of Economic and Management Sciences= Suid-Afrikaanse …, 2015 | 21 | 2015 |
| Impact of planned power outages (load shedding) on consumers in developing countries: Evidence from South Africa M Wiese, LM van der Westhuizen Energy Policy 187, 114033, 2024 | 15 | 2024 |
| The influence of relationship intention on cell phone users’ attitudes towards complaining and complaint behaviour L Kruger, PG Mostert Southern African Business Review 18 (2), 35-64, 2014 | 14 | 2014 |
| The influence of cell phone users' relationship intentions on expectations and perceptions of service recovery L Kruger, PG Mostert South African Journal of Business Management 46 (1), 57-69, 2015 | 8 | 2015 |
| Public coping discourse in response to government health crisis communication M Wiese, LM Van Der Westhuizen Corporate Communications: An International Journal 28 (7), 44-67, 2023 | 7 | 2023 |
| Handmade clothing consumption as a means of self-expression LM van der Westhuizen, SW Kuhn Journal of Fashion Marketing and Management: An International Journal, 2023 | 7 | 2023 |
| Personality dimensions and service failure severity: A cross-sectional study in the cellular industry L Kruger Southern African Business Review 20 (1), 159-182, 2016 | 7 | 2016 |
| The influence of relationship intention on cell phone users' satisfaction, loyalty and retention after service recovery LM Kruger, P Mostert Management Dynamics: Journal of the Southern African Institute for …, 2014 | 5 | 2014 |
| Young adults' relationship intentions towards their cell phone network providers/by Liezl-Marié Kruger LM Kruger North-West University, 2010 | 5 | 2010 |
| The influence of relationship intention on relationship length and contractual agreements L Kruger, PG Mostert Journal of Contemporary Management 10, 339-361, 2013 | 4 | 2013 |
| The influence of relationship intention and population group on South African cell phone users' positive attitude towards complaining L Kruger, P Mostert The Retail and Marketing Review 12 (1), 19-32, 2016 | 2 | 2016 |
| The Consumer Protection Act and your rights LM Kruger Word and Action= Woord en Daad 51 (415), 25-28, 2011 | 2 | 2011 |
| Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers SW Kühn, LM van der Westhuizen Journal of Research in Marketing and Entrepreneurship, 2024 | 1 | 2024 |
| Psychological needs and financial well-being: The role of consumer spending self-control L Du Plessis, L., Jordaan, Y. & Van der Westhuizen Journal of Financial Services Marketing, 2024 | 1* | 2024 |
| The influence of relationship intention on satisfaction, loyalty and retention following service recovery in the cellular industry L Kruger North-West University, 2014 | 1 | 2014 |
Melanie WieseUniversity of PretoriaVerified email at up.ac.za