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Huma Ittefaq
Huma Ittefaq
Early-Stage researcher, Tallinn University of Technology (TalTech)
Verified email at taltech.ee
Title
Cited by
Cited by
Year
The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
H Ittefaq, N Akhtar, UI Siddiqi, T Islam, A Kuzior
Journal of Retailing and Consumer Services 76, 103597, 2024
192024
Zero-COVID and retail: Using multi-wave data to examine the role of perceived risk and psychological factors in shopping abandonment
N Akhtar, H Ittefaq, UI Siddiqi, T Islam, Z Hameed, A Kuzior
Journal of Retailing and Consumer Services 78, 103737, 2024
72024
Unveiling the effects of consumers' psychological distance on their reactance and related behavioral outcomes: Do lockdown restrictions matter?
X Chen, Y Duan, H Ittefaq, Y Duan
Frontiers in psychology 13, 952964, 2022
52022
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Articles 1–3