| Country image, product image and consumer purchase intention: Evidence from an emerging economy CL Wang, D Li, BR Barnes, J Ahn International Business Review 21 (6), 1041-1051, 2012 | 591 | 2012 |
| Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures L Zhou, BR Barnes, Y Lu Journal of International Business Studies 41, 882-905, 2010 | 478 | 2010 |
| The measurement of guanxi: Introducing the GRX scale DA Yen, BR Barnes, CL Wang Industrial Marketing Management 40 (1), 97-108, 2011 | 345 | 2011 |
| Analysing service quality: the case of post-graduate Chinese students BR Barnes Total Quality Management & Business Excellence 18 (3), 313-331, 2007 | 289 | 2007 |
| Exporter–importer relationship quality: The inhibiting role of uncertainty, distance, and conflict LC Leonidou, BR Barnes, MA Talias Industrial Marketing Management 35 (5), 576-588, 2006 | 287 | 2006 |
| A 22 year review of strategic alliance research in the leading management journals E Gomes, BR Barnes, T Mahmood International business review 25 (1), 15-27, 2016 | 265 | 2016 |
| Exploring the linkage between internal marketing, relationship marketing and service quality: A case study of a consulting organization BR Barnes, MT Fox, DS Morris Total Quality Management & Business Excellence 15 (5-6), 593-601, 2004 | 262 | 2004 |
| The effects of early internationalization on performance outcomes in young international ventures: the mediating role of marketing capabilities L Zhou, A Wu, BR Barnes Journal of International Marketing 20 (4), 25-45, 2012 | 255 | 2012 |
| The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships CL Wang, NYM Siu, BR Barnes Industrial Marketing Management 37 (7), 819-824, 2008 | 230 | 2008 |
| The impact of negative publicity on celebrity ad endorsements D Thwaites, B Lowe, LL Monkhouse, BR Barnes Psychology & Marketing 29 (9), 663-673, 2012 | 218 | 2012 |
| Enhancing firm performance through internal market orientation and employee organizational commitment Q Yu, DA Yen, BR Barnes, YA Huang The International Journal of Human Resource Management 30 (6), 964-987, 2019 | 210 | 2019 |
| Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships BR Barnes, D Yen, L Zhou Industrial Marketing Management 40 (4), 510-521, 2011 | 205 | 2011 |
| The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers L Le Monkhouse, BR Barnes, U Stephan International Marketing Review 29 (6), 647-672, 2012 | 193 | 2012 |
| What is dark about the dark-side of business relationships? I Abosag, DA Yen, BR Barnes Industrial Marketing Management 55, 5-9, 2016 | 184 | 2016 |
| Interpersonal factors as drivers of quality and performance in Western–Hong Kong interorganizational business relationships BR Barnes, LC Leonidou, NYM Siu, CN Leonidou Journal of International Marketing 23 (1), 23-49, 2015 | 167 | 2015 |
| The influence of relational capability and marketing capabilities on the export performance of emerging market firms TSH Pham, LL Monkhouse, BR Barnes International Marketing Review 34 (5), 606-628, 2017 | 160 | 2017 |
| Analyzing business-to-business relationships in an Arab context R Berger, A Silbiger, R Herstein, BR Barnes Journal of World Business 50 (3), 454-464, 2015 | 159 | 2015 |
| Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter–Hong Kong importer relationships BR Barnes, LC Leonidou, NYM Siu, CN Leonidou Journal of International Marketing 18 (2), 35-63, 2010 | 146 | 2010 |
| Analyzing stage and duration of Anglo-Chinese business-to-business relationships DA Yen, BR Barnes Industrial Marketing Management 40 (3), 346-357, 2011 | 121 | 2011 |
| Perceptual gaps and similarities in buyer–seller dyadic relationships BR Barnes, P Naudé, P Michell Industrial Marketing Management 36 (5), 662-675, 2007 | 121 | 2007 |
