| Sports teams and their communities: Examining the influence of external group identities on team identity B Heere, JD James Journal of Sport Management 21 (3), 319-337, 2007 | 592 | 2007 |
| Predicting behavioral loyalty through community: Why other fans are more important than our own intentions, our satisfaction, and the team itself M Yoshida, B Heere, B Gordon Journal of Sport Management 29 (3), 318-333, 2015 | 363 | 2015 |
| Stepping outside the lines: Developing a multi-dimensional team identity scale based on social identity theory B Heere, JD James Sport Management Review 10 (1), 65-91, 2007 | 347 | 2007 |
| Identity crisis: A theoretical analysis of ‘team identification’research D Lock, B Heere European Sport Management Quarterly 17 (4), 413-435, 2017 | 313 | 2017 |
| Embracing the sportification of society: Defining e-sports through a polymorphic view on sport B Heere Sport management review 21 (1), 21-24, 2018 | 312 | 2018 |
| Brand community development through associated communities: Grounding community measurement within social identity theory B Heere, M Walker, M Yoshida, YJ Ko, JS Jordan, JD James Journal of Marketing Theory and Practice 19 (4), 407-422, 2011 | 303 | 2011 |
| Social responsibility and the Olympic Games: The mediating role of consumer attributions M Walker, B Heere, MM Parent, D Drane Journal of business ethics 95, 659-680, 2010 | 260 | 2010 |
| Measuring attitudinal loyalty: Separating the terms of affective commitment and attitudinal loyalty B Heere, G Dickson Journal of Sport Management 22 (2), 227-239, 2008 | 241 | 2008 |
| The effect of associated group identities on team identity B Heere, J James, M Yoshida, G Scremin Journal of Sport Management 25 (6), 606-621, 2011 | 204 | 2011 |
| The power of sport to unite a nation: The social value of the 2010 FIFA World Cup in South Africa B Heere, M Walker, H Gibson, B Thapa, S Geldenhuys, W Coetzee European Sport Management Quarterly 13 (4), 450-471, 2013 | 155 | 2013 |
| Fan community identification: An empirical examination of its outcomes in Japanese professional sport M Yoshida, BS Gordon, B Heere, JD James Fitness Information Technology, 2015 | 149 | 2015 |
| Leaders and followers: An exploration of the notion of scale-free networks within a new brand community M Katz, B Heere Journal of Sport Management 27 (4), 271-287, 2013 | 135 | 2013 |
| A New Approach to Measure Perceived Brand Personality Associations Among Consumers. B Heere Sport Marketing Quarterly 19 (1), 2010 | 121 | 2010 |
| New sport teams and the development of brand community N Grant, B Heere, G Dickson European Sport Management Quarterly 11 (1), 35-54, 2011 | 117 | 2011 |
| Do charity sport events function as “brandfests” in the development of brand community? J Woolf, B Heere, M Walker Journal of sport management 27 (2), 95-107, 2013 | 109 | 2013 |
| Which senses matter more? The impact of our senses on team identity and team loyalty. S Lee, B Heere, K Chung Sport Marketing Quarterly 22 (4), 2013 | 106 | 2013 |
| Sonic branding in sport: A model for communicating brand identity through musical fit K Ballouli, B Heere Sport management review 18 (3), 321-330, 2015 | 94 | 2015 |
| Sport diplomacy: A review of how sports can be used to improve international relationships J Trunkos, B Heere Case studies in sport diplomacy 1 (18), 1-17, 2017 | 91 | 2017 |
| Empowerment within brand communities: Overcoming the Achilles’ Heel of scale-free networks M Katz, B Heere Sport Management Review 18 (3), 370-383, 2015 | 91 | 2015 |
| Consumer attitudes toward responsible entities in sport (CARES): Scale development and model testing M Walker, B Heere Sport Management Review 14 (2), 153-166, 2011 | 87 | 2011 |
