| Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs AH Ayob, J Freixanet Evaluation and program planning 46, 38-46, 2014 | 135 | 2014 |
| A model for understanding SMEs internationalization in emerging economies ZC Senik, RM Isa, RM Sham, AH Ayob Jurnal Pengurusan 41, 25-42, 2014 | 75 | 2014 |
| E-commerce adoption in ASEAN: who and where? AH Ayob Future business journal 7 (1), 4, 2021 | 56 | 2021 |
| Islam, institutions and entrepreneurship: evidence from Muslim populations across nations AH Ayob, AA Saiyed International journal of Islamic and Middle Eastern finance and management …, 2020 | 51 | 2020 |
| Financial factors and export behavior of small and medium-sized enterprises in an emerging economy. A Ayob, S Ramlee, A Abdul Rahman Journal of International Entrepreneurship 13 (1), 2015 | 49 | 2015 |
| Diversity, trust and social entrepreneurship AH Ayob Journal of Social Entrepreneurship 9 (1), 1-12, 2018 | 43 | 2018 |
| Entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis AH Ayob Compare: A Journal of Comparative and International Education 51 (5), 745-763, 2021 | 38 | 2021 |
| The role of competitive strategies on export market selection by SMEs in an emerging economy AH Ayob, ZC Senik International Journal of Business and Globalisation 14 (2), 208-225, 2015 | 37 | 2015 |
| Institutions and student entrepreneurship: the effects of economic conditions, culture and education AH Ayob Educational Studies 47 (6), 661-679, 2021 | 25 | 2021 |
| Buying local or imported goods? Profiling non-income consumers in developing countries AH Ayob, WMHW Hussain International Review of Management and Marketing 6 (4), 688-695, 2016 | 24 | 2016 |
| Innovation, trade barriers and exports: evidence from manufacturing firms in ASEAN countries AH Ayob, J Freixanet, H Shahiri Journal of Asia Business Studies 17 (1), 203-223, 2023 | 23 | 2023 |
| Intercultural resource arbitrageurs: A review and extension of the literature on transnational entrepreneurs H Abd Hamid, RJ Pidduck, A Newman, AH Ayob, F Sidek Journal of Business Research 165, 114007, 2023 | 22 | 2023 |
| Product strategies for export ventures: an empirical investigation among SMEs in an emerging economy AH Ayob, LP Dana Jurnal Pengurusan 50, 25-33, 2017 | 19 | 2017 |
| Corporate social responsibility and business performance in takaful agencies: The moderating role of objective environment MA Nazri, NA Omar, A Aman, AH Ayob, NA Ramli Sustainability 12 (20), 8291, 2020 | 18 | 2020 |
| Modeling consumers’ usage intention of augmented reality in online buying context: empirical setting with measurement development S Shah Alam, M Masukujjaman, MS Sayeed, NA Omar, AH Ayob, ... Journal of Global Marketing 36 (1), 1-24, 2023 | 16 | 2023 |
| The historical path of evaluation as reflected in the content of Evaluation and Program Planning AH Ayob, JA Morell Evaluation and program planning 58, 20-27, 2016 | 14 | 2016 |
| Enriching student's social entrepreneurship intention: A measurement model SDM Wahid, AAM Noor, M Fareed, WMHW Hussain, AA Ayob Academy of Entrepreneurship Journal 27, 1-13, 2021 | 10 | 2021 |
| E-commerce Adoption in ASEAN: Testing on Individual and Country-level Drivers AH Ayob, NA Yakob, R Ja'afar International Journal of Business Environment 12 (1), 18-36, 2021 | 9 | 2021 |
| Twinkle twinkle little star how subjective norm mediates so far? Formation of social entrepreneurship intention in Malaysia SDM Wahid, AH Ayob, W Hussain International Journal of Engineering and Advanced Technology 8 (5C), 101-107, 2019 | 8 | 2019 |
| The growing trend of social entrepreneurship among Malaysian undergraduate students SDM Wahid, W Hussain, AH Ayob International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 8 | 2018 |