| Conflict management and outcomes in franchise relationships: the role of regulation KD Antia, X Zheng, GL Frazier Journal of Marketing Research 50 (5), 577-589, 2013 | 126 | 2013 |
| Contract ineffectiveness in emerging markets: An institutional theory perspective Z Shou, XV Zheng, W Zhu Journal of Operations Management 46, 38-54, 2016 | 125 | 2016 |
| Information technology-enabled interactions, mutual monitoring, and supplier-buyer cooperation: A network perspective M Li, X Zheng, G Zhuang Journal of Business Research 78, 268-276, 2017 | 55 | 2017 |
| Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle L Shen, C Su, XV Zheng, G Zhuang Industrial marketing management 84, 183-193, 2020 | 48 | 2020 |
| When the music stops playing: Post-litigation relationship dissolution in franchising M Grünhagen, XV Zheng, JJ Wang Journal of Retailing 93 (2), 138-153, 2017 | 41 | 2017 |
| Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships L Shen, C Su, X Zheng, G Zhuang Journal of Business Research 95, 103-115, 2019 | 32 | 2019 |
| Conflict aftermath: Dispute resolution and financial performance in franchising JJ Wang, M Grünhagen, LJ Ji, XV Zheng Journal of Retailing 96 (4), 548-562, 2020 | 30 | 2020 |
| Effects of contract ambiguity in interorganizational governance X Zheng, DA Griffith, L Ge, U Benoliel Journal of Marketing 84 (4), 147-167, 2020 | 25 | 2020 |
| Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism C Zhang, XV Zheng, JJ Li Industrial Marketing Management 82, 38-51, 2019 | 21 | 2019 |
| Revisiting exercise of power strategies from the perspective of information processing C Feng, X Zheng, G Zhuang, R Li Industrial Marketing Management 91, 41-54, 2020 | 18 | 2020 |
| Retail store location screening: A machine learning-based approach J Lu, X Zheng, E Nervino, Y Li, Z Xu, Y Xu Journal of Retailing and Consumer Services 77, 103620, 2024 | 15 | 2024 |
| Management of competition among sellers and its performance implications for business-to-business electronic platforms: dynamic analysis by VAR model X Li, X Ren, X Zheng Nankai Business Review International 6 (2), 199-222, 2015 | 15 | 2015 |
| Firms' multi-sided platform construction efforts and ESG performance: An information processing theory perspective YM Ma, Z Deng, Y Teng, Z Yang, XV Zheng Industrial Marketing Management 115, 455-469, 2023 | 11 | 2023 |
| Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms XV Zheng, LJ Ji, C Su Journal of Retailing 96 (3), 434-444, 2020 | 10 | 2020 |
| Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection XV Zheng, X Li, X Ren, Z Yang Journal of the Academy of Marketing Science 48 (2), 331-349, 2020 | 10 | 2020 |
| Are Disclosures Readable: An Empirical Test U Benoliel, X Zheng Ala. L. Rev. 70, 237, 2018 | 7 | 2018 |
| Corrigendum to “Revisiting exercise of power strategies from the perspective of information processing”[Industrial Marketing Management–Volume 91] C Feng, X Zheng, G Zhuang, R Li Industrial Marketing Management 93, 327-327, 2021 | | 2021 |
| The Fit Between Social Media Use and Functions of Contracts: A Contingent Perspective C Feng, Y Fan, X Zheng, H Chen Academy of Management Proceedings 2020 (1), 18878, 2020 | | 2020 |
| The Financial Impact of and Firms’ Marketing Response to International Terrorism: The Liability of Invisibility: The Financial Implications of 9/11 on the Global Airline Industry XV Zheng, A Rindfleisch, DA Griffith, KD Antia 2019 American Marketing Association Winter Academic Conference …, 2019 | | 2019 |
| Optimizing the Impact of Franchisor Plural Governance on Franchisee Performance: The Moderating Roles of System Size and Regulatory Environment H Pan, X ZHENG American Marketing Association Summer Academic Conference, 2018 | | 2018 |