| Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers’ behavioral intentions toward the advertised brands M Visentin, G Pizzi, M Pichierri Journal of Interactive Marketing 45 (1), 99-112, 2019 | 330 | 2019 |
| Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores G Pizzi, D Scarpi, M Pichierri, V Vannucci Computers in Human Behavior 96, 1-12, 2019 | 278 | 2019 |
| Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings MI Prete, L Piper, C Rizzo, G Pino, M Capestro, A Mileti, M Pichierri, ... Journal of cleaner production 153, 83-91, 2017 | 124 | 2017 |
| Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy AM Peluso, M Pichierri, G Pino Journal of Retailing and Consumer Services 60, 102443, 2021 | 68 | 2021 |
| Effects of socio-demographics, sense of control, and uncertainty avoidability on post-COVID-19 vacation intention AM Peluso, M Pichierri Current Issues in Tourism 24 (19), 2755-2767, 2021 | 67 | 2021 |
| Effects of Face Images and Pareidolia on Consumers’ Responses to Print Advertising: An Empirical Investigation G Guido, M Pichierri, G Pino, R Nataraajan Journal of Advertising Research 59 (2), 219-231, 2019 | 62 | 2019 |
| The segmentation of elderly consumers: A literature review G Guido, M Pichierri, G Pino, R Conoci Journal of Customer Behaviour 17 (4), 257-278, 2018 | 43 | 2018 |
| Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories G Guido, M Pichierri, R Nataraajan, G Pino Journal of Business Research 69 (12), 6048-6057, 2016 | 39 | 2016 |
| Information processing by elderly consumers: a five-decade review G Guido, M Pichierri, C Rizzo, V Chieffi, G Moschis Journal of Services Marketing 35 (1), 14-28, 2021 | 38 | 2021 |
| The importance of dream in advertising: Luxury versus mass market C Amatulli, M De Angelis, M Pichierri, G Guido International Journal of Marketing Studies 10 (1), 71-81, 2018 | 34 | 2018 |
| Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability M Pichierri, G Pino Psychology & Marketing 40 (9), 1830-1849, 2023 | 29 | 2023 |
| The interplay between health claim type and individual regulatory focus in determining consumers’ intentions toward extra-virgin olive oil M Pichierri, G Pino, AM Peluso, G Guido Food Research International 136, 109467, 2020 | 25 | 2020 |
| Investigating staycation intention: The influence of risk aversion, community attachment and perceived control during the pandemic M Pichierri, L Petruzzellis, P Passaro Current Issues in Tourism 26 (4), 511-517, 2023 | 21 | 2023 |
| Vacation preferences in the COVID-19 era: an investigation of age-related effects AM Peluso, M Pichierri Current Issues in Tourism 24 (19), 2710-2715, 2021 | 21 | 2021 |
| Health claims’ text clarity, perceived healthiness of extra-virgin olive oil, and arousal: An experiment using facereader M Pichierri, AM Peluso, G Pino, G Guido Trends in Food Science & Technology 116, 1186-1194, 2021 | 21 | 2021 |
| When the row predicts the grade: Differences in marketing students' performance as a function of seating location M Pichierri, G Guido Learning and Individual Differences 49, 437-441, 2016 | 19 | 2016 |
| Place the good after the bad: effects of emotional shifts on consumer memory G Guido, M Pichierri, G Pino Marketing Letters 29, 49-60, 2018 | 18 | 2018 |
| Communicating the health value of extra-virgin olive oil: an investigation of consumers' responses to health claims M Pichierri, AM Peluso, G Pino, G Guido British Food Journal 123 (2), 492-508, 2021 | 16 | 2021 |
| Consumer hypnotic-like suggestibility: Possible mechanism in compulsive purchasing MI Prete, G Guido, M Pichierri Psychological reports 113 (1), 162-174, 2013 | 15 | 2013 |
| Eating with your eyes: how packaging visual cues affect content estimation and self-control in virtue and vice food D Scarpi, G Pizzi, M Pichierri Journal of International Food & Agribusiness Marketing 31 (2), 107-127, 2019 | 14 | 2019 |
