| Mediating effect of customer satisfaction on service quality and customer loyalty relationship in Malaysian rural tourism Z Osman, I Sentosa International Journal of Economics Business and Management Studies 2 (1), 25-37, 2013 | 295 | 2013 |
| An empirical study of direct relationship of service quality, customer satisfaction and bank image on customer loyalty in Malaysian commercial banking industry Z Osman, L Mohamad, R Mohamad American journal of Economics 5 (2), 168-176, 2015 | 89 | 2015 |
| A study of mediating effect of trust on customer satisfaction and customer loyalty relationship in Malaysian rural tourism Z Osman, I Sentosa European Journal of Tourism Research 6 (2), 192-206, 2013 | 87 | 2013 |
| Influence of customer satisfaction on service quality and trust relationship in Malaysian rural tourism Z Osman, I Sentosa Business and Management Quarterly Review 4 (2), 12-25, 2013 | 53 | 2013 |
| Influence of customer satisfaction on service quality and customer loyalty relationship in Malaysian commercial banking industry Z Osman, I Sentosa International Journal of Economics, Finance and Management 3 (2), 2014 | 41 | 2014 |
| Impact of psychological traits, entrepreneurial education and culture in determining entrepreneurial intention among pre-university students in Malaysia V Samydevan, S Piaralal, AK Othman, Z Osman American Journal of Economics 5 (2), 163-167, 2015 | 32 | 2015 |
| Service quality and customer loyalty in malaysian rural tourism: a mediating effect of trust Z Osman, I Sentosa International Journal of Marketing Practices 1 (1), 31-42, 2013 | 31 | 2013 |
| Enhancing students’ academic performance in Malaysian online distance learning institutions Z Osman, W Mohamad, RK Mohamad, L Mohamad, TFT Sulaiman Asia Pacific Journal of Educators and Education 33, 19-28, 2018 | 29 | 2018 |
| Development of conceptual framework for Nigerian generation Y-ers’ purchase intention and response towards indigenous celebrity-endorsed products: A PLS-SEM Study on Selected … DT Abdurrahaman, Z Osman Journal of Administrative and Business Studies 3 (1), 49-59, 2017 | 29 | 2017 |
| Online purchasing trend in the retail industry in Saudi M Kebah, V Raju, Z Osman International Journal of Recent Technology and Engineering (IJRTE) 8 (3), 2019 | 28 | 2019 |
| An empirical study of direct relationship of service quality, customer satisfaction and customer trust on customer loyalty in Malaysian rural tourism Z Osman Journal of Tourism, Hospitality & Culinary Arts 5 (1), 2013 | 28 | 2013 |
| Indirect effect on trust on customer satisfaction and customer loyalty relationship in Malaysian airline Industry L Lin, Z Osman, S Wang Journal of Economics and Business 1 (2), 134-142, 2018 | 25 | 2018 |
| Growth of online purchase in Saudi Arabia retail industry M Kebah, V Raju, Z Osman International Journal of Recent Technology and Engineering 8 (3), 869-872, 2019 | 21 | 2019 |
| Modelling consumer perceptions of internet retail service quality through structured equation analysis TS Siang, A Rahman, Z Osman, LH San, A Jawaid, P Subramaniam, ... National Academy of Managerial Staff of Culture and Arts Herald 1, 1139-1148, 2018 | 21 | 2018 |
| A study of mediating effect of attitude on perceived ease of use and students intention to use online learning platform among online learning institutions in Malaysia Z Osman, NH Alwi, BNA Khan Commonwealth of Learning (COL) and Open University Malaysia (OUM), 2016 | 20 | 2016 |
| Examining customers' perception of electronic shopping mall's e-service quality XT Li, A Rahman, G Connie, Z Osman International Journal of Services, Economics and Management 11 (4), 329-346, 2020 | 19 | 2020 |
| Mediating effect of customer satisfaction on service quality and trust relationship in Malaysian banking industry Z Osman, R Mohamad, L Mohamad International Journal of Advances in Management, Economics and …, 2016 | 19 | 2016 |
| Factors Influencing College Students' Educational Enrolment Choice in Private Higher Education Institution in Klang Valley, Malaysia N Wickneswary, ARBS Senathirajah, R Haque, LN Udang, Z Osman, ... Kurdish Studies 12 (2), 3674-3693, 2024 | 17 | 2024 |
| Factors influencing students’ choice of an institution of higher education G Connie, AR bin S Senathirajah, P Subramanian, R Ranom, Z Osman Journal of Positive School Psychology, 10015–10043-10015–10043, 2022 | 16 | 2022 |
| Indirect relationship among leadership styles, self-efficacy and academic employees’ performance in Malaysian online distance learning higher education institutions Z Osman International Journal of Academic Research in Business and Social Sciences …, 2020 | 15 | 2020 |
