| Keeping your audience: Presenting a visitor engagement scale B Taheri, A Jafari, K O'Gorman Tourism Management 42, 321-329, 2014 | 357 | 2014 |
| An analysis of material consumption culture in the Muslim world A Jafari, A Süerdem Marketing Theory 12 (1), 61-79, 2012 | 200 | 2012 |
| Islamic marketing: insights from a critical perspective A Jafari Journal of Islamic marketing 3 (1), 22-34, 2012 | 191 | 2012 |
| Cultural consumption, interactive sociality, and the museum A Jafari, B Taheri, D Vom Lehn Journal of Marketing Management 29 (15-16), 1729-1752, 2013 | 175 | 2013 |
| International market entry mode–a systematic literature review M Schellenberg, MJ Harker, A Jafari Journal of Strategic Marketing 26 (7), 601-627, 2018 | 147 | 2018 |
| We are not terrorists!” UK‐based Iranians, consumption practices and the “torn self A Jafari, C Goulding Consumption, Markets and Culture 11 (2), 73-91, 2008 | 147 | 2008 |
| Islamic encounters in consumption and marketing Ö Sandıkcı, A Jafari Marketing Theory 13 (4), 411-420, 2013 | 101 | 2013 |
| Non-western contexts: The invisible half A Jafari, F Fırat, A Süerdem, S Askegaard, D Dalli Marketing Theory 12 (1), 3-12, 2012 | 86 | 2012 |
| Globalization, reflexivity, and the project of the self: a virtual intercultural learning process A Jafari, C Goulding Consumption Markets & Culture 16 (1), 65-90, 2013 | 83 | 2013 |
| Consumer ethnicity three decades after: A TCR agenda LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ... Journal of Marketing Management 30 (17-18), 1882-1922, 2014 | 76 | 2014 |
| Exploring researcher vulnerability: Contexts, complications, and conceptualisation A Jafari, S Dunnett, K Hamilton, H Downey Journal of Marketing Management 29 (9-10), 1182-1200, 2013 | 66 | 2013 |
| Islamic’consumers, markets, and marketing: A critique of El-Bassiouny's (2014)“The one-billion-plus marginalization A Jafari, Ö Sandıkcı Journal of Business Research 68 (12), 2676-2682, 2015 | 57 | 2015 |
| New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda A Jafari, LM Visconti Marketing Theory 15 (2), 265-270, 2015 | 46 | 2015 |
| Two tales of a city: An exploratory study of cultural consumption among Iranian youth A Jafari Iranian Studies 40 (3), 367-383, 2007 | 45 | 2007 |
| Islam, marketing and consumption: Critical perspectives on the intersections A Jafari, Ö Sandikci Routledge, 2016 | 40 | 2016 |
| Rethinking religion in the context of ethnicity and well-being A Jafari, AÖ Dedeoğlu, F Regany, E Üstündağli, W Batat Marketing Theory 15 (2), 287-295, 2015 | 40 | 2015 |
| Museums as playful venues in the leisure society B Taheri, A Jafari Contemporary Tourist Experience, 201-215, 2014 | 40 | 2014 |
| Escaping into the world of make-up routines in Iran A Jafari, P Maclaran The Sociological Review 62 (2), 359-382, 2014 | 35 | 2014 |
| Harnessing the power of religion: Broadening sustainability research and practice in the advancement of ecology HA El Jurdi, W Batat, A Jafari Journal of Macromarketing 37 (1), 7-24, 2017 | 34 | 2017 |
| The role of mundane and subtle institutional work in market dynamics: A case of fashion clothing market M Ghaffari, A Jafari, O Sandikci Journal of Business Research 105, 434-442, 2019 | 28 | 2019 |