| Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention YC Huang, CHS Liu International Journal of Contemporary Hospitality Management 29 (7), 1854-1872, 2017 | 152 | 2017 |
| Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention YC Huang Journal of Retailing and Consumer Services 70, 103127, 2023 | 128 | 2023 |
| The critical criteria for innovation entrepreneurship of restaurants: Considering the interrelationship effect of human capital and competitive strategy a case study in Taiwan SF Chou, JS Horng, CH Liu, YC Huang, SN Zhang Journal of Hospitality and Tourism Management 42, 222-234, 2020 | 88 | 2020 |
| How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective YC Huang Journal of Retailing and Consumer Services 68, 103071, 2022 | 75 | 2022 |
| Analysis of tourism and hospitality sustainability education with co-competition creativity course planning CH Liu, JS Horng, SF Chou, YC Huang Journal of Hospitality, Leisure, Sport & Tourism Education 21, 88-100, 2017 | 67 | 2017 |
| How to create competitive advantage: the moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy, and social capital CH Liu, JS Horng, SF Chou, YC Huang, AY Chang Asia Pacific Journal of Tourism Research 23 (8), 747-764, 2018 | 66 | 2018 |
| Expert concepts of sustainable service innovation in restaurants in Taiwan SF Chou, JS Horng, CH Liu, YC Huang, YC Chung Sustainability 8 (8), 739, 2016 | 48 | 2016 |
| The influence of transformational leadership on subordinate creative behaviour development process CHS Liu, YC Huang Tourism Management Perspectives 36, 100742, 2020 | 42 | 2020 |
| The roles of university education in promoting students’ passion for learning, knowledge management and entrepreneurialism JS Horng, CH Liu, SF Chou, YC Huang Journal of Hospitality and Tourism Management 44, 162-170, 2020 | 41 | 2020 |
| Co-competition, learning, and business strategy for new service development CH Liu, AY Chang, JS Horng, SF Chou, YC Huang The Service Industries Journal 40 (7-8), 585-609, 2020 | 39 | 2020 |
| Buffering effects of brand perception to behavioural intention-Evidence of China airlines YC Huang, CH Liu Research in Transportation Business & Management 37, 100468, 2020 | 28 | 2020 |
| A natural capital model of influences for ecotourism intentions and the buffering effects of emotional values CH Liu, YC Huang Journal of Travel & Tourism Marketing 34 (7), 919-934, 2017 | 28 | 2017 |
| Low-Cost Airlines Not So Low-Cost–Exploring the Relationships among Travel Motivation, Service Quality and Satisfaction: The Moderating Roles of Perceived Value YC Huang Research in Transportation Business & Management 49, 101008, 2023 | 26 | 2023 |
| Student's perceptions of sharing platforms and digital learning for sustainable behaviour and value changes JS Horng, CH Liu, SF Chou, TY Yu, YP Fang, YC Huang Journal of Hospitality, Leisure, Sport & Tourism Education 31, 100380, 2022 | 22 | 2022 |
| Creating the customer-based brand equity through the viewpoints of technology inspiration and functional attitude theory YC Huang, CH Liu Journal of Destination Marketing & Management 25, 100720, 2022 | 16 | 2022 |
| An integrated structural model examining the relationships between natural capital, tourism image and risk impact and behavioural intention CH Liu, YC Huang Current Issues in Tourism 23 (11), 1357-1374, 2020 | 11 | 2020 |
| The roles of social media and mutual relationships between travel attitudes and brand equity YC Huang Asia Pacific Journal of Marketing and Logistics 36 (2), 390-407, 2024 | 10 | 2024 |
| Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development YC Huang Asia Pacific Journal of Marketing and Logistics 35 (10), 2521-2537, 2023 | 10 | 2023 |
| Integrating big data and marketing concepts into tourism, hospitality operations and strategy development CH Liu, JS Horng, SF Chou, TY Yu, YC Huang, JY Lin Quality & Quantity 57 (2), 1905-1922, 2023 | 10 | 2023 |
| The influence of perceived authenticity on pilgrimage image in the Dajia Mazu pilgrimage YC Huang, YH Lin Current Issues in Tourism 27 (12), 1989-2003, 2024 | 9 | 2024 |
Chih-Hsing LiuNational Kaohsiung University of Science and TechnologyVerified email at nkust.edu.tw
