| Antecedents to the adoption of mobile payment in China and Italy: an integration of UTAUT2 and innovation resistance theory G Migliore, R Wagner, FS Cechella, F Liébana-Cabanillas Information Systems Frontiers 24 (6), 2099-2122, 2022 | 185 | 2022 |
| Leveraging learning with gamification: An experimental case study with bank managers F Cechella, G Abbad, R Wagner Computers in Human Behavior Reports 3, 100044, 2021 | 44 | 2021 |
| The bidirectionality of buying behavior and risk perception: an exploratory study K Zulauf, FS Cechella, R Wagner The International Review of Retail, Distribution and Consumer Research 31 (5 …, 2021 | 25 | 2021 |
| CONSUMERS’PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY: AN ONLINE EXPERIMENT E Anquez, K Raab, FS Cechella, R Wagner Revista Direitos Culturais 17 (41), 251-265, 2022 | 9 | 2022 |
| Changed Buying Behavior in the Corona Pandemic: Perceived Risk and it Effects K Zulauf, R Wagner, FS Cechella Congresso Latino Americano de Varejo e Consumo (CLAV), 2020 | 4 | 2020 |
| Factors Influencing Italian Consumers’ Package-Free Purchase Intention A Rui, FS Cechella, R Wagner, K Raab | 2 | 2020 |
| Gamified Instructional Design: Mechanics, Attributes and Principles FS Cechella, L Montezano, GLS Mello | 2 | 2018 |
| A quantitative analysis of the factors affecting citizens’ intention to adopt smart mobility services BL Dico, FS Cechella, M Salem, R Wagner The Palgrave Handbook of Sustainable Digitalization for Business, Industry …, 2024 | 1 | 2024 |
| Does Gamified Training Improve Task Engagement? Longitudinal Evidence from the Banking Industry F CECHELLA, R WAGNER, G ABBAD | | 2021 |
Ralf WagnerProfessor of Sustainable Marketing, University of Kassel (Germany)Verified email at wirtschaft.uni-kassel.de