| Internal brand building and structuration: the role of leadership C Vallaster, L De Chernatony European journal of marketing 40 (7/8), 761-784, 2006 | 602 | 2006 |
| The impact of brand authenticity on brand trust and SME growth: A CEO perspective F Eggers, M O’Dwyer, S Kraus, C Vallaster, S Güldenberg Journal of World Business 48 (3), 340-348, 2013 | 498 | 2013 |
| Internationalisation of services brands: The role of leadership during the internal brand building process C Vallaster, L De Chernatony Journal of marketing management 21 (1-2), 181-203, 2005 | 473 | 2005 |
| An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation C Vallaster, S Von Wallpach Journal of Business Research 66 (9), 1505-1515, 2013 | 439 | 2013 |
| Ethics and entrepreneurship: A bibliometric study and literature review C Vallaster, S Kraus, JMM Lindahl, A Nielsen Journal of business research 99, 226-237, 2019 | 396 | 2019 |
| Brand, organisational identity and reputation in SMEs: an overview T Abimbola, C Vallaster Qualitative market research: an international Journal 10 (4), 341-348, 2007 | 373 | 2007 |
| Corporate branding for start-ups: the crucial role of entrepreneurs V Rode, C Vallaster Corporate reputation review 8, 121-135, 2005 | 349 | 2005 |
| Strategically leveraging corporate social responsibility: A corporate branding perspective C Vallaster, A Lindgreen, F Maon California management review 54 (3), 34-60, 2012 | 327 | 2012 |
| Sustainable entrepreneurship orientation: Reflection on status-quo research on factors facilitating responsible managerial practices∗ S Kraus, J Burtscher, C Vallaster, M Angerer Sustainable Entrepreneurship, 75-98, 2018 | 234 | 2018 |
| Responsible entrepreneurship: Outlining the contingencies C Vallaster, S Kraus, N Kailer, B Baldwin International Journal of Entrepreneurial Behavior & Research 25 (3), 538-553, 2018 | 118 | 2018 |
| Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand C Vallaster, A Lindgreen Industrial Marketing Management 40 (7), 1133-1143, 2011 | 115 | 2011 |
| Connective branding: Building brand equity in a demanding world C Fisher, C Vallaster John Wiley & Sons, 2010 | 102 | 2010 |
| Internal brand building in multicultural organisations: a roadmap towards action research C Vallaster Qualitative Market Research: An International Journal 7 (2), 100-113, 2004 | 100 | 2004 |
| Managing a company crisis through strategic corporate social responsibility: A practice‐based analysis C Vallaster Corporate Social Responsibility and Environmental Management 24 (6), 509-523, 2017 | 99 | 2017 |
| How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study S Zenker, S von Wallpach, E Braun, C Vallaster Tourism Management 71, 197-212, 2019 | 98 | 2019 |
| Serving multiple masters: The role of micro-foundations of dynamic capabilities in addressing tensions in for-profit hybrid organizations C Vallaster, F Maon, A Lindgreen, J Vanhamme Organization studies 42 (6), 911-947, 2021 | 95 | 2021 |
| Verankerung der Markenidentität durch Behavioral Branding FR Esch, J Rutenberg, K Strödter, C Vallaster Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005 | 86 | 2005 |
| Mitarbeiter zu Markenbotschaftern machen: die Rolle der Führungskräfte FR Esch, C Vallaster Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005 | 78 | 2005 |
| The role of social interactions in building internal corporate brands: Implications for sustainability C Vallaster, A Lindgreen Journal of World Business 48 (3), 297-310, 2013 | 76 | 2013 |
| The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany) C Vallaster, S Von Wallpach, S Zenker Cities 80, 53-60, 2018 | 72 | 2018 |
