| Overcoming the service paradox in manufacturing companies H Gebauer, E Fleisch, T Friedli European management journal 23 (1), 14-26, 2005 | 1555 | 2005 |
| Digital servitization business models in ecosystems: A theory of the firm M Kohtamäki, V Parida, P Oghazi, H Gebauer, T Baines Journal of Business Research 104, 380-392, 2019 | 1074 | 2019 |
| Servitization and deservitization: Overview, concepts, and definitions C Kowalkowski, H Gebauer, B Kamp, G Parry Industrial Marketing Management 60, 4-10, 2017 | 802 | 2017 |
| The relationship between digitalization and servitization: The role of servitization in capturing the financial potential of digitalization M Kohtamäki, V Parida, PC Patel, H Gebauer Technological Forecasting and Social Change 151, 119804, 2020 | 759 | 2020 |
| Competitive advantage through service differentiation by manufacturing companies H Gebauer, A Gustafsson, L Witell Journal of business research 64 (12), 1270-1280, 2011 | 703 | 2011 |
| Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation H Gebauer, H Worch, B Truffer European management journal 30 (1), 57-73, 2012 | 597 | 2012 |
| Servitization: A contemporary thematic review of four major research streams C Raddats, C Kowalkowski, O Benedettini, J Burton, H Gebauer Industrial Marketing Management 83, 207-223, 2019 | 574 | 2019 |
| Identifying service strategies in product manufacturing companies by exploring environment–strategy configurations H Gebauer Industrial marketing management 37 (3), 278-291, 2008 | 564 | 2008 |
| Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms M Paiola, H Gebauer Industrial Marketing Management 89, 245-264, 2020 | 544 | 2020 |
| Match or mismatch: Strategy-structure configurations in the service business of manufacturing companies H Gebauer, B Edvardsson, A Gustafsson, L Witell Journal of Service Research 13 (2), 198-215, 2010 | 519 | 2010 |
| Service growth in product firms: Past, present, and future C Kowalkowski, H Gebauer, R Oliva Industrial marketing management 60, 82-88, 2017 | 507 | 2017 |
| Behavioral implications of the transition process from products to services H Gebauer, T Friedli Journal of Business & Industrial Marketing 20 (2), 70-78, 2005 | 487 | 2005 |
| What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies C Kowalkowski, C Windahl, D Kindström, H Gebauer Industrial marketing management 45, 59-69, 2015 | 471 | 2015 |
| An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue H Gebauer, E Fleisch Industrial Marketing Management 36 (3), 337-348, 2007 | 379 | 2007 |
| Characterizing service networks for moving from products to solutions H Gebauer, M Paiola, N Saccani Industrial Marketing Management 42 (1), 31-46, 2013 | 372 | 2013 |
| Exploitation or exploration in service business development? Insights from a dynamic capabilities perspective T Fischer, H Gebauer, M Gregory, G Ren, E Fleisch Journal of Service Management 21 (5), 591-624, 2010 | 367 | 2010 |
| Strategy map of servitization R Rabetino, M Kohtamäki, H Gebauer International Journal of Production Economics 192, 144-156, 2017 | 363 | 2017 |
| Growth paths for overcoming the digitalization paradox H Gebauer, E Fleisch, C Lamprecht, F Wortmann Business Horizons 63 (3), 313-323, 2020 | 332 | 2020 |
| Success factors for achieving high service revenues in manufacturing companies H Gebauer, T Friedli, E Fleisch Benchmarking: An International Journal 13 (3), 374-386, 2006 | 322 | 2006 |
| Moving from products to solutions: Strategic approaches for developing capabilities M Paiola, N Saccani, M Perona, H Gebauer European Management Journal 31 (4), 390-409, 2013 | 317 | 2013 |