| The impact of consumer experience on brand loyalty: The mediating role of brand attitude S Rajumesh International Journal of Management and Social Sciences Research (IJMSSR) 3 …, 2014 | 90 | 2014 |
| Promoting sustainable and human-centric industry 5.0: a thematic analysis of emerging research topics and opportunities S Rajumesh Journal of Business and Socio-economic Development 4 (2), 111-126, 2023 | 28 | 2023 |
| Stock market reaction to political events a study of listed companies in Colombo Stock Exchange of Sri Lanka S Ramesh, S Rajumesh Journal of Economics and Sustainable Development 6 (3), 131-139, 2015 | 27 | 2015 |
| Information content of right issue announcements: a study of listed companies in Colombo Stock Exchange of Sri Lanka S Ramesh, S Rajumesh Research Journal of Finance and Accounting 5 (5), 154-162, 2014 | 18 | 2014 |
| Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMEs) V Sathana, T Velnampy, S Rajumesh New horizons in management, leadership and sustainability: Innovative case …, 2021 | 15 | 2021 |
| Exploring the problems and challenges of micro small and medium enterprises in Northern Province S Vaikunthavasan, T Velnampy, S Rajumesh Business and Management Horizons 7 (1), 89-104, 2019 | 14 | 2019 |
| Influence of moderating variables on attachment, brand trust and loyalty relationship R Sivarajah, V Sritharan International Journal of Economics, Commerce and Management 2 (4), 1-14, 2014 | 14 | 2014 |
| Brand affect, brand trust, and perceived value: Their impact on brand loyalty J Zhang, S Rajumesh, V Sritharan EXCEL International Journal of Multidisciplinary Management Studies 3 (12), 1-11, 2013 | 10 | 2013 |
| A conceptual study of marketing strategy and development of sme V Sathana, T Velnampy, S Rajumesh Journal Accounting and Marketing 7 (282), 2, 2018 | 6 | 2018 |
| Does Corporate Governance Matter for Audit Quality? Evidence from Sri Lanka P Pratheepkanth, S Rajumesh MANAGEMENT AND ACCOUNTING REVIEW 21 (2), 191-210, 2022 | 3 | 2022 |
| Green Supply Chain Management and Organizational Performance: A Study of Sri Lankan Apparel Manufacturing Organizations P Herath, S Rajumesh Management Research and Practice 14 (4), 19-36, 2022 | 2 | 2022 |
| Factors that influence on specialization selection in the bachelor of business administration: Special reference to university of Jaffna, Sri Lanka S Rajumesh, V Kumaradeepan International Journal of Research in Social Sciences 8 (7), 414-423, 2018 | 2 | 2018 |
| The impact of e-enabled banking services on customer loyalty: evidence from the Sri Lankan context K Kajenthiran, S Rajumesh, R Umanakenan EPRA International Journal of Research and Development (IJRD) 3 (8), 1-9, 2018 | 2 | 2018 |
| The effect of competitive and green marketing strategy on development of SMEs V Sathana, T Velnampy, S Rajumesh Journal of Business Studies 6 (1), 2019 | 1 | 2019 |
| Marketing Strategy of SMEs in Post War Market: A Conceptual Framework S Vaikunthavasan, T Velnampy, S Rajumesh TIIKM publishing, 2017 | 1 | 2017 |
| Enhancing customer loyalty of supermarkets through retail service quality (RSQ): evidence from Sri Lankan Context K Kajenthiran, M Karunanithy, S Rajumesh EPRA International Journal of Research and Development 4 (1), 136-144, 0 | 1 | |
| Perceived Risk as a Mediator between Service Quality and Customer Satisfaction in Cosmetology Services TE Nirmalan, S Rajumesh The 19th International Research Conference on Management and Finance …, 2024 | | 2024 |
| Exploring the impact of psychological and social factors on green consumer behaviour: a comprehensive review of green marketing tactics S Rajumesh SN Business & Economics 4 (157), 1-26, 2024 | | 2024 |
| Nexus between artificial intelligence and marketing: a systematic review and bibliometric analysis S Rajumesh International Journal of Electronic Marketing and Retailing 15 (6), 709-232, 2024 | | 2024 |
| Unlocking customer engagement via Gamification dynamics in Sri Lankan E-tailing S Rajumesh, M Karunanithy, K Kajenthiran Journal of Business Studies 10 (1), 1-20, 2023 | | 2023 |
V. KumaradeepanSenior Lecturer in Marketing, University of Jaffna, Sri LankaVerified email at jfn.ac.lk