| Symbolic purchase in sport: the roles of self‐image congruence and perceived quality DH Kwak, JH Kang Management decision, 2009 | 327 | 2009 |
| Consumers’ responses to public figures’ transgression: Moral reasoning strategies and implications for endorsed brands JS Lee, DH Kwak Journal of Business Ethics 137 (1), 101-113, 2016 | 140 | 2016 |
| Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli DH Kwak, YK Kim, ER Hirt European Sport management quarterly 11 (3), 225-250, 2011 | 138 | 2011 |
| Athletes’ transgressions and sponsor evaluations: A focus on consumers’ moral reasoning strategies JS Lee, DH Kwak, D Moore Journal of Sport Management 29 (6), 672-687, 2015 | 112 | 2015 |
| User-versus mainstream-media-generated content: Media source, message valence, and team identification and sport consumers’ response DH Kwak, YK Kim, MH Zimmerman International Journal of Sport Communication 3 (4), 402-421, 2010 | 110 | 2010 |
| Coping with athlete endorsers’ immoral behavior: Roles of athlete identification and moral emotions on moral reasoning strategies JS Lee, DH Kwak, JR Braunstein-Minkove Journal of Sport Management 30 (2), 176-191, 2016 | 105 | 2016 |
| Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites DH Kwak, SR McDaniel International Journal of Sports Marketing and Sponsorship 12 (3), 43-56, 2011 | 98 | 2011 |
| The impact of cause-related marketing (CRM) in spectator sport KT Kim, DH Kwak, YK Kim Journal of management & organization 16 (4), 515-527, 2010 | 95 | 2010 |
| Examining television consumers of mixed martial arts: The relationship among risk taking, emotion, attitude, and actual sport-media-consumption behavior CH Lim, TG Martin, DH Kwak International Journal of sport communication 3 (1), 49-63, 2010 | 92 | 2010 |
| Licensing a sports brand: Effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions DH Kwak, Y Kwon, C Lim Journal of Product & Brand Management 24 (3), 198-210, 2015 | 82 | 2015 |
| Examining the psychological factors associated with involvement in fantasy sports: an analysis of participants' motivations and constraints. YI Suh, C Lim, DH Kwak, PM Pedersen | 75 | 2010 |
| Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context: A multidimensional consumer value approach Y Kwon, DH Kwak Sport Marketing Quarterly 23 (2), 100, 2014 | 72 | 2014 |
| Effects of personality and gender on fantasy sports game participation: The moderating role of perceived knowledge WY Lee, DH Kwak, C Lim, PM Pedersen, KS Miloch Journal of Gambling Studies 27, 427-441, 2011 | 60 | 2011 |
| How confident are you to win your fantasy league: Exploring the antecedents and consequences of winning expectancy DH Kwak, CH Lim, WY Lee, J Mahan Journal of Sport Management 24 (4), 416-433, 2010 | 56 | 2010 |
| Exploring the antecedents and consequences of personalizing sport video game experiences. DH Kwak, GE Clavio, AN Eagleman, KT Kim Sport Marketing Quarterly 19 (4), 2010 | 54 | 2010 |
| Sponsorship-linked marketing: Introduction to topics TB Cornwell, DH Kwak Journal of Sport Management 29 (2), 133-136, 2015 | 45 | 2015 |
| Revisiting the satisfaction-loyalty relationship in the sport video gaming context: The mediating role of consumer expertise DH Kwak, S McDaniel, KT Kim Journal of Sport Management 26 (1), 81-91, 2012 | 45 | 2012 |
| Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser JS Lee, DH Kwak Sport Management Review 20 (3), 261-272, 2017 | 40 | 2017 |
| Can an organization's philanthropic donations encourage consumers to give? The roles of gratitude and boundary conditions DH Kwak, Y Kwon Journal of Consumer Behaviour 15 (4), 348-358, 2016 | 37 | 2016 |
| Modeling the effects of sponsorship-linked marketing: when does memory matter? L DeGaris, DH Kwak, SR McDaniel Journal of Promotion Management 23 (2), 320-339, 2017 | 34 | 2017 |
Yukyoum Kim; 김유겸Seoul National University; 서울대학교Verified email at snu.ac.kr
