| Improving PLS-SEM use for business marketing research P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright Industrial Marketing Management 111, 127-142, 2023 | 338 | 2023 |
| The value of branding for B2B service firms—The shareholders' perspective M Guenther, P Guenther Industrial Marketing Management 78 (April), 88-101, 2019 | 78 | 2019 |
| Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence M Guenther, P Guenther Industrial Marketing Management 87 (May), 76-89, 2020 | 28 | 2020 |
| The complex firm financial effects of customer satisfaction improvements M Guenther, P Guenther International Journal of Research in Marketing 38 (3), 639-662, 2021 | 23 | 2021 |
| Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form P Guenther, M Guenther Industrial Marketing Management 102, 252-265, 2022 | 19 | 2022 |
| Isolating the value-relevant part of advertising spending P Guenther, M Guenther European Journal of Marketing 52 (7/8), 1625-1650, 2018 | 4 | 2018 |
| It’s the strength of the ties: How multiplex social networks among frontline employees drive service performance M Guenther, P Guenther, SJ Bell, GL Robins Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 4 | 2016 |
| Consequences of Marketing Asset Accountability–a Natural Experiment P Guenther, M Guenther, BA Lukas, C Homburg Journal of Marketing, in press, 2024 | 3 | 2024 |
Simon J. BellProfessor of Marketing, University of Melbourne; Fellow, University of CambridgeVerified email at unimelb.edu.au
