| Measuring B2B social selling: Key activities, antecedents and performance outcomes H Terho, M Giovannetti, S Cardinali Industrial Marketing Management 101, 208-222, 2022 | 60 | 2022 |
| Sales technology and salespeople’s ambidexterity: an ecosystem approach M Giovannetti, S Cardinali, P Sharma Journal of Business & Industrial Marketing 36 (4), 615-629, 2021 | 48 | 2021 |
| Digitalization processes in small professional service firms: drivers, barriers and emerging organisational tensions S Cardinali, A Pagano, E Carloni, M Giovannetti, L Governatori Journal of Service Theory and Practice, 2022 | 24 | 2022 |
| Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change M Giovannetti, A Sharma, S Cardinali, E Cedrola, D Rangarajan Industrial Marketing Management 107, 433-449, 2022 | 21 | 2022 |
| Increasing brand orientation and brand capabilities using licensing: an opportunity for SMEs in international markets S Cardinali, M Travaglini, M Giovannetti Journal of the Knowledge Economy 10 (4), 1808-1830, 2019 | 17 | 2019 |
| Dietary supplement usage during pregnancy and lactation: role of online social capital and health information-seeking behaviour YB Limbu, M Giovannetti, S Cardinali British Food Journal 123 (1), 31-47, 2020 | 16 | 2020 |
| Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic E Giovannetti, M., Sharma, A., Rangarajan, D., Cardinali, S., & Cedrola Journal of Business & Industrial Marketing, 22, 0 | 7* | |
| Stakeholder-centered development of new curriculum content in higher education: a case study in creating a course on the green and digital transformation of SMEs A Gaweł, M Giovannetti, G Li Pomi, M Stefańska, I Olejnik, B Kulaga, ... Studies in Higher Education 49 (11), 2133-2152, 2024 | 5 | 2024 |
| THE ROLE OF SALES STEREOTYPES IN STUDENTS'PERCEPTION: AN EXPLORATORY ANALYSIS ON ITALIAN STUDENTS. S Cardinali, M Giovannetti, B Kulaga, L Governatori Skyline Business Journal, 2019 | 5 | 2019 |
| Buying centers and emerging developments: the SME perspective S Cardinali, P Sharma, E Cedrola, M Giovannetti, KG Pillai Journal of Business & Industrial Marketing 39 (5), 995-1007, 2024 | 2 | 2024 |
| Fashion and gamification E Cedrola, M Giovannetti Digital Transformation for Fashion and Luxury Brands: Theory and Practice …, 2024 | 2 | 2024 |
| The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences L Hu, M Olivieri, M Giovannetti, E Cedrola Journal of Retailing and Consumer Services 84, 104202, 2025 | | 2025 |
| 20 Tourism recovery after natural disasters BP Farrell, E Cedrola, M Giovannetti, GL Pomi Tourism Safety, Security and Resilience: Integrated Community-Based Approaches, 2024 | | 2024 |
| ANALISI ECONOMICO-GESTIONALE DELLE CASE D’AUTORE E Cedrola, M Giovannetti ABITARE IL GENIO-Per un Atlante delle Case d'Autore, 57-68, 2024 | | 2024 |
| Tourism recovery after natural disasters: Case studies on how to approach the community, decision-makers, and other public and private stakeholders BP Farrell, E Cedrola, M Giovannetti, GL Pomi Tourism Safety, Security and Resilience, 276-289, 2024 | | 2024 |
| Blockchain and the fashion industry E Cedrola, L Battaglia, GG Li Pomi, E Ballini, M Giovannetti | | 2024 |
| Blockchain and SMEs: Impacts on the value chain and competitive advantage E Cedrola, E Ballini, M Giovannetti, GG Li Pomi | | 2024 |
| AVATARS AND YOUNG CONSUMERS’INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE M Giovannetti, L Hu, B Kulaga, E Cedrola GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING, 353-353, 2024 | | 2024 |
| DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM S Mase, M Giovannetti, C Colapinto, E Cedrola 2024 Global Fashion Management Conference at Milan, 2024 | | 2024 |
| REACT: Raising Engagement and Awareness against Crisis and fake news in Times of disaster E Cedrola, M Giovannetti, B Kulaga, GG Li Pomi | | 2024 |
Silvio CardinaliUniversità Politecnica delle MarcheVerified email at univpm.it