| The effects of brand attachment on behavioral loyalty in the luxury restaurant sector N Bahri-Ammari, M Van Niekerk, H Ben Khelil, J Chtioui International Journal of Contemporary Hospitality Management 28 (3), 559-585, 2016 | 183 | 2016 |
| Determinants of customers' intentions to use hedonic networks: The case of Instagram BA Nedra, W Hadhri, M Mezrani Journal of Retailing and Consumer Services 46, 21-32, 2019 | 152 | 2019 |
| The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia N Bahri-Ammari, A Bilgihan Journal of Retailing and Consumer Services 37, 89-100, 2017 | 105 | 2017 |
| The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept N Bahri-Ammari, D Coulibaly, MSB Mimoun Journal of Retailing and Consumer Services 52, 101903, 2020 | 81 | 2020 |
| Customer retention to mobile telecommunication service providers: the roles of perceived justice and customer loyalty program N Bahri-Ammari, A Bilgihan International Journal of Mobile Communications 17 (1), 82-107, 2019 | 70 | 2019 |
| Perception and Motivation to purchase organic products in Mediterranean countries: An empirical study in Tunisian context A Sharma, S. & Dakhli Journal of Research in Marketing and Entrepreneurship 17 (1), 67 – 90, 2015 | 63 | 2015 |
| Key factors for a successful implementation of a customer relationship management technology in the Tunisian hotel sector N Bahri-Ammari, K Nusair Journal of Hospitality and Tourism Technology 6 (3), 271-287, 2015 | 61 | 2015 |
| The Effects of Loyalty Program Quality on Word-of-Mouth Recommendations Intentions N Bahri-Ammari An International Journal of Science, Engineering and Technology, Special …, 2012 | 48 | 2012 |
| The impact of festivalscape components on festivalgoers’ behavioral intentions: The case of the International Festival of Carthage N Selmi, N Bahri-Ammari, M Soliman, I Hanafi Journal of Convention & Event Tourism 22 (4), 324-345, 2021 | 41 | 2021 |
| Brand engagement and identification in virtual brand community: The moderating role of brand community subscription seniority N Bahri-Ammari, RA Rather, R Kallal International Journal of Web Based Communities 17 (4), 262-292, 2021 | 34 | 2021 |
| Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture N Said, K Ben Mansour, N Bahri-Ammari, A Yousaf, A Mishra International Journal of Contemporary Hospitality Management 36 (6), 1844-1867, 2024 | 31 | 2024 |
| The role of augmented reality in shaping purchase intentions and WOM for luxury products D Nawres, BA Nedra, A Yousaf, A Mishra Journal of Business Research 171, 114368, 2024 | 30 | 2024 |
| The effect of CRM implementation on pharmaceutical industry’s profitability: The case of Tunisia N Bahri-Ammari, KS Soliman Management research review 39 (8), 854-878, 2016 | 30 | 2016 |
| Intelligent customer experience and behavioral brand loyalty: Empirical evidence from the commerce environment A Gam, N Bahri-Ammari, M Soliman International Journal of Human–Computer Interaction 39 (10), 2090-2101, 2023 | 22 | 2023 |
| The impact of employer brand on job seekers’ attitudes and intentions: The moderating role of value congruence and social media N Bahri-Ammari, M Soliman, OB Salah Corporate Reputation Review, 1-15, 2022 | 16 | 2022 |
| Consumer responses to the failure of self-service banking technology: moderating role of failure stability N Bahri Ammari, A Hsouna, M Benabdallah, A Yousaf, A Mishra International Journal of Bank Marketing 40 (3), 458-483, 2022 | 16 | 2022 |
| The role of loyalty program (lp) and brand attachment in establishing word-of-mouth intentions: an empirical investigation in the mobile sector N Bahri-Ammari International Journal of Customer Relationship Marketing and Management …, 2014 | 10 | 2014 |
| Loyalty strategy and social-CRM: How consumers adhere to the tools N Bahri-Ammari, S Mraidi Competitive Social Media Marketing Strategies, 64-93, 2016 | 9 | 2016 |
| How co-creating enhances the quality of a brand-consumer relationship, using the U&G approach: The Coca-Cola case NBAE Jaziri Journal of Marketing Research and Case Studies 2016, 1-17, 2016 | 8 | 2016 |
| Les communautés virtuelles de marque: le rôle de l’engagement du consommateur dans le développement de la fidélité et le bouche à oreille N Bahri-Ammari, M Zitouni Proceedings of the marketing spring colloquy 7, 242-260, 2016 | 6 | 2016 |