| Green Product and Consumer Behavior: An analytical study MS Shamsi, ZS Siddiqui Pertanika Journal of Social Sciences and Humanities 25 (4), 2017 | 70 | 2017 |
| Extending the UTAUT model to examine the influence of social media on tourists’ destination selection N Sharma, B Khatri, SA Khan, MS Shamsi Indian Journal of Marketing 53 (4), 47-64, 2023 | 25 | 2023 |
| Does environmental awareness via SNSs create sustainable consumption intention among the millennials? MS Shamsi, S Narula, A Sharma Journal of Content, Community & Communication 15 (8), 100-116, 2022 | 21 | 2022 |
| Impact of Sales Promotion on Consumer Behavior: An Analytical Study of Readymade Garments and Footwear Segments MS Shamsi, MA Khan Al-Barkaat Journal of Finance & Management 10 (1), 94-102, 2018 | 12 | 2018 |
| Sales Promotion Techniques and Consumer Behavior: A Case Study of Readymade Garments MS Shamsi, MA Khan International Conference on 'Research and Business Sustainability' ICRBS-2017, 2017 | 8 | 2017 |
| MAKING INDIA THROUGH ‘MAKE IN INDIA’AND DESTINATION BRANDING MS Shamsi, U Fatima Journal of Intellectual Studies & Theories, 2015 | 4 | 2015 |
| Understanding Consumers’ Willingness to Pay More and Choice Behavior for Organic Food Products Considering the Influence of Skepticism MS Shamsi, A Abad Sustainability 16 (14), 6053, 2024 | 2 | 2024 |
| Unveiling millennials’ motivations to purchase smartwatches MS Shamsi, A Verma, M Verma Indian Journal of Marketing 53, 63-81, 2023 | 2 | 2023 |
| Creating Purchase Intention through Social Media: The use of AR enabled Social Media Filters MS Shamsi, A Abad Journal of Content, Community & Communication, 2023 | 2* | 2023 |
| Self-help groups movement: Indefatigable guide and supporter of rural women empowerment leading to sustainable development S Aggarwal, MS Shamsi International Journal of technology management & sustainable development 21 …, 2022 | 2 | 2022 |
| A new method for assessing the marketing efficiency of agricultural marketing channels A Abad, MAM Maaz, MS Shamsi Agricultural and Resource Economics: International Scientific E-Journal 10 …, 2024 | 1 | 2024 |
| Sales Promotion Effectiveness and Its Relationship with Consumer's Price Consciousness and Quality Consciousness MS Shamsi, MA Khan Bizcraft 12 (2), 24-30, 2019 | | 2019 |
| Sales Promotion Techniques and Consumer Behavior - A Case Study of Select Industries MS Shamsi Aligarh Muslim University, 2018 | | 2018 |
| Boosting Tourism through Sales Promotion Techniques and Destination Branding: A Conceptual Model MS Shamsi | | 2018 |
| Public convenience and management of Indian cashless system S Shamsi, A Khan Pranjana: The Journal of Management Awareness 21 (1), 30-36, 2018 | | 2018 |
| Management of Rural Development Measures and Non Government Organizations MA Khan, MS Shamsiº | | 2016 |
Dr Sumit NarulaDirector, Amity School of Communication, Amity University, GurgoanVerified email at ggn.amity.edu