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Sumin Kim
Sumin Kim
Lecturer in Marketing (Assistant Professor of Marketing), The University of Manchester
Verified email at manchester.ac.uk
Title
Cited by
Cited by
Year
What can we learn from# StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility?
H He, S Kim, A Gustafsson
Journal of Business Research 131, 217-226, 2021
512021
The impact of corporate social irresponsibility on prosocial consumer behavior
S Kim, H He, A Gustafsson
Journal of the Academy of Marketing Science, 1-25, 2024
32024
What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave
S Kim, S Jeon, Y Yi
Asia Pacific Business Review, 1-16, 2024
2024
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Articles 1–3