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Dr Ammar Sammour
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Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis
AA Sammour, W Chen, JMT Balmer
Qualitative Market Research: An International Journal 23 (3), 447-470, 2020
202020
Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership
A Sammour, W Chen, JMT Balmer, D Botchie, J Faraday
Strategic Change 29 (1), 115-126, 2020
122020
Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis Partnership
AAT Sammour
Brunel University London, 2017
22017
Humanizing GenAI at work: bridging the gap between technological innovation and employee engagement
A Manresa, A Sammour, M Mas-Machuca, W Chen, D Botchie
Journal of Managerial Psychology, 2024
12024
The impact of service ethics and service risk of artificial intelligence on banking industry during Covid-19 Pandemic: a case study of Monzo Mobile banking application
A Sammour, A Gronfula
2021
Creative brand design influences on John Lewis customer experience
A Sammour
Journal of Brand Management, 2020
2020
Artificial Intelligence and customers service in banking: the bank of the future Monzo
A Sammour, W Chen
2019
Corporate heritage brand insight from John Lewis
A Sammour, W Chen, J Balmer
3rd International Colloquium on Corporate Branding, Identity and Reputation …, 2017
2017
Session D2: Retailing and Reputation
J Murray, C Teller, J Elms, A Murphy, DM Brown, P Whysall, A Sammour, ...
Corporate identity in UK slow fashion micro-organisations and the impact on …, 0
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