| The plurality of co-existing business models: Investigating the complexity of value drivers M Benson-Rea, RJ Brodie, H Sima Industrial marketing management 42 (5), 717-729, 2013 | 127 | 2013 |
| The impact of psychological contract breaches within east-west buyer-supplier relationships RPJ Kingshott, P Sharma, H Sima, D Wong Industrial Marketing Management 89, 220-231, 2020 | 47 | 2020 |
| Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments DG Carrie, P Mulla, A Patterson, M Kilkolly-Proffit, R Brookes, H Sima, ... Journal of Strategic Marketing 25 (2), 138-151, 2017 | 22 | 2017 |
| Religiosity and psychological contracts in Asian B2B service relationships RPJ Kingshott, HFL Chung, MP Putranta, P Sharma, H Sima Industrial Marketing Management 98, 138-148, 2021 | 15 | 2021 |
| Ugly produce and food waste management: An analysis based on a social cognitive perspective A Young, H Sima, N Luo, S Wu, Y Gong, X Qian Journal of Retailing and Consumer Services 79, 103829, 2024 | 7 | 2024 |
| Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance: evidence from emerging market export venture H Sima, HFL Chung, Y Liu Journal of Business & Industrial Marketing 39 (7), 1406-1418, 2024 | 4 | 2024 |
| How AI impacts companies’ dynamic capabilities: Lessons from six Chinese construction firms Y Liu, J Sun, Z Zhang, M Wu, H Sima, YM Ooi Research-Technology Management 67 (3), 64-76, 2024 | 3 | 2024 |
| When and how managerial ties and institutional distance matters for export venture performance in a digital age: an emerging market perspective: a thesis presented in … H Sima Massey University, 2022 | 3 | 2022 |
| Towards export success: The role of inter-cultural B2B relationships, immigrant managers and cultural distance HFL Chung, H Sima, MHW Ho, D Pichugin Industrial Marketing Management 120, 29-48, 2024 | 2 | 2024 |
| How AI Impacts Companies’ Dynamic Capabilities YD Liu, J Sun, ZJ Zhang, M Wu, H Sima, YM Ooi Informa UK Limited, 2024 | 1 | 2024 |
| Reporting back on ‘accelerate’, a pilot social initiative aimed at challenging and extending the top students in a large first-year business course P Mulla, M Kilkolly-Proffit, D Carrie, T Agee, H Sima | 1 | 2024 |
| Using stakeholder relationship marketing to enhance entrepreneurship: a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies … H Sima Massey University, 2005 | 1 | 2005 |
| How Consumers Social Responsibility and Personal Traits Drive Ethical Consumer Choices? K Zaman, Y Sun, H Sima, N Luo Advances in Consumer Research 1, 1-17, 2024 | | 2024 |
| A social initiative aimed at challenging and extending the top students in a large first-year business course P Mulla, M Kilkolly-Proffit, D Carrie, T Agee, H Sima | | 2024 |
| Using Stakeholder Relationship Marketing To Enhance Entrepreneurship H SIMA | | 2005 |
| Using Stakeholder Relationship Marketing to Enhance Entrepreneurship: A 156.899 Thesis Submitted to Massey University at Albany in Fulfilment of the Requirements for the Degree … H Sima Massey University, Albany, 2005 | | 2005 |
| Stakeholder perceptions presage holistic stakeholder relationship marketing performance HSJMRW Brian Murphy, Paul Maguiness, Chris Pescott, Soren Wislang European Journal of Marketing 39 (9/10), 1049-1059, 2005 | | 2005 |
| Acknowledging the effects of isolation on student wellbeing: a re-imagining of the high-performance extracurricular accelerate programme through lessons learned from the pandemic P Mulla, R Brookes, H Sima, D Carrie, I Fifita, M Kilkolly-Proffit | | |
