| Brand personality: How to make the metaphor fit? GV Caprara, C Barbaranelli, G Guido Journal of economic psychology 22 (3), 377-395, 2001 | 813 | 2001 |
| Il marketing territoriale MG Caroli, P Boccardelli, G Guido, I Paniccia FrancoAngeli, 1999 | 696* | 1999 |
| The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations A Marcati, G Guido, AM Peluso Research policy 37 (9), 1579-1590, 2008 | 671 | 2008 |
| Internet of Things and Big Data as enablers for business digitalization strategies A Sestino, MI Prete, L Piper, G Guido Technovation 98, 102173, 2020 | 631 | 2020 |
| Determinants of regular and occasional consumers' intentions to buy organic food G Pino, AM Peluso, G Guido Journal of Consumer Affairs 46 (1), 157-169, 2012 | 411 | 2012 |
| Determinants of purchasing intention for fashion luxury goods in the Italian market: A laddering approach C Amatulli, G Guido Journal of Fashion Marketing and Management: An International Journal 15 (1 …, 2011 | 382 | 2011 |
| The effect of negative message framing on green consumption: An investigation of the role of shame C Amatulli, M De Angelis, AM Peluso, I Soscia, G Guido Journal of Business Ethics 157, 1111-1132, 2019 | 257 | 2019 |
| Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty G Guido, AM Peluso Journal of brand Management 22, 1-19, 2015 | 233 | 2015 |
| Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets G Pino, C Amatulli, AM Peluso, R Nataraajan, G Guido Journal of Retailing and Consumer Services 46, 163-172, 2019 | 191 | 2019 |
| An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values G Guido, AM Peluso, M Capestro, M Miglietta Personality and Individual Differences 76, 135-140, 2015 | 179 | 2015 |
| Shopping motives, big five factors, and the hedonic/utilitarian shopping value: An integration and factorial study G Guido Innovative Marketing 2 (2), 57-67, 2006 | 174 | 2006 |
| Luxury purchasing among older consumers: exploring inferences about cognitive age, status, and style motivations C Amatulli, G Guido, R Nataraajan Journal of Business Research 68 (9), 1945-1952, 2015 | 172 | 2015 |
| Externalised vs. internalised consumption of luxury goods: Propositions and implications for luxury retail marketing C Amatulli, G Guido The International Review of Retail, Distribution and Consumer Research 22 (2 …, 2012 | 145 | 2012 |
| Sustainable luxury brands: Evidence from research and implications for managers C Amatulli, M De Angelis, M Costabile, G Guido Springer, 2017 | 138 | 2017 |
| The salience of marketing stimuli: An incongruity-salience hypothesis on consumer awareness G Guido Springer Science & Business Media, 2001 | 132 | 2001 |
| Nanomarketing: a new frontier for neuromarketing A Mileti, G Guido, MI Prete Psychology & Marketing 33 (8), 664-674, 2016 | 129 | 2016 |
| Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings MI Prete, L Piper, C Rizzo, G Pino, M Capestro, A Mileti, M Pichierri, ... Journal of cleaner production 153, 83-91, 2017 | 124 | 2017 |
| The role of ethics and product personality in the intention to purchase organic food products: A structural equation modeling approach G Guido, MI Prete, AM Peluso, RC Maloumby-Baka, C Buffa International Review of Economics 57, 79-102, 2010 | 119 | 2010 |
| A methodological framework to assess social media strategies of event and destination management organizations G Pino, AM Peluso, P Del Vecchio, V Ndou, G Passiante, G Guido Journal of Hospitality Marketing & Management 28 (2), 189-216, 2019 | 111 | 2019 |
| Experimental shopping analysis of consumer stimulation and motivational states in shopping experiences G Guido, M Capestro, AM Peluso International Journal of Market Research 49 (3), 365-386, 2007 | 97 | 2007 |
Alessandro M. PelusoAssociate Professor, University of Salento (Lecce), ItalyVerified email at unisalento.it
