| Opinion leadership vs. para-social relationship: Key factors in influencer marketing S Farivar, F Wang, Y Yuan Journal of Retailing and Consumer Services 53 (3), 102371, 2021 | 310 | 2021 |
| A trust-risk perspective on social commerce use: an examination of the biasing role of habit S Farivar, O Turel, Y Yuan Internet Research 27 (3), 586-607, 2017 | 304 | 2017 |
| Effective influencer marketing: A social identity perspective S Farivar, F Wang Journal of Retailing and Consumer Services 67, 103026, 2022 | 197 | 2022 |
| Wearable device adoption among older adults: A mixed-methods study S Farivar, M Abouzahra, M Ghasemaghaei International Journal of Information Management 55, 102209, 2020 | 141 | 2020 |
| Followers' problematic engagement with influencers on social media: An attachment theory perspective S Farivar, F Wang, O Turel Computers in Human Behavior 133, 107288, 2022 | 110 | 2022 |
| Skewing users’ rational risk considerations in social commerce: An empirical examination of the role of social identification S Farivar, O Turel, Y Yuan Information & Management 55 (8), 1038-1048, 2018 | 96 | 2018 |
| The dual perspective of social commerce adoption S Farivar, Y Yuan | 37 | 2014 |
| Virtually human: anthropomorphism in virtual influencer marketing E Dabiran, S Farivar, F Wang, G Grant Journal of Retailing and Consumer Services 79, 103797, 2024 | 30 | 2024 |
| Three strategies for engaging a buyer in supplier development efforts A Golmohammadi, M Taghavi, S Farivar, N Azad International Journal of Production Economics 206, 1-14, 2018 | 29 | 2018 |
| Understanding social commerce acceptance: The role of trust, perceived risk, and benefit S Farivar, Y Yuan, O Turel | 25 | 2016 |
| Influencer Marketing: Current Knowledge and Research Agenda S Farivar, F Wang Advances in Digital Marketing and eCommerce, 201-208, 2021 | 23 | 2021 |
| Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion S Farivar, F Wang, Y Yuan Journal of Electronic Commerce Research 24 (02), 127-145, 2023 | 17 | 2023 |
| Virtual influencer marketing: Anthropomorphism and its effect E Dabiran, F Wang, S Farivar | 15 | 2022 |
| Meformer vs. informer: Influencer type and follower behavioral intentions S Farivar, F Wang, Y Yuan | 15 | 2019 |
| Understanding consumers’ impulsive buying behavior in social commerce platforms S Farivar, Y Yuan | 14 | 2017 |
| A review of measures of disclosure outcomes in the IS privacy literature T Alashoor, L Lambert, S Farivar | 5 | 2016 |
| Engaging with virtual influencers: A netnography study E Dabiran, S Farivar, F Wang, G Grant | 4 | 2023 |
| Biases in Social Commerce Users' Rational Risk Considerations S Farivar, Y Yuan, O Turel | 4 | 2016 |
| Better or worse: Responding to problematic engagement with social media influencers S Farivar, F Wang, O Turel | 3 | 2022 |
| Measuring Users’ Privacy Concerns in Social Networking Sites S Farivar, Y Yuan | 2 | 2015 |
Fang WangProfessorVerified email at wlu.ca
