| Wearable technologies: The role of usefulness and visibility in smartwatch adoption SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade Computers in Human Behavior 65, 276-284, 2016 | 711 | 2016 |
| Constituents and consequences of smart customer experience in retailing SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar Technological Forecasting and Social Change 124, 257-270, 2017 | 474 | 2017 |
| Health and cosmetics: Investigating consumers’ values for buying organic personal care products E Ghazali, PC Soon, DS Mutum, B Nguyen Journal of Retailing and Consumer Services 39, 154-163, 2017 | 448 | 2017 |
| Consumer-based chain restaurant brand equity, brand reputation, and brand trust SH Han, B Nguyen, TJ Lee International Journal of Hospitality Management 50, 84-93, 2015 | 409 | 2015 |
| Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability B Nguyen, X Yu, TC Melewar, J Chen Industrial Marketing Management 51, 11-25, 2015 | 396 | 2015 |
| A review of customer relationship management: successes, advances, pitfalls and futures B Nguyen, DS Mutum Business Process Management Journal 18 (3), 400-419, 2012 | 377 | 2012 |
| Exploring the corporate image formation process MA Tran, B Nguyen, TC Melewar, J Bodoh Qualitative Market Research: An International Journal 18 (1), 86-114, 2015 | 313 | 2015 |
| Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson Journal of Business Research 69 (8), 3019-3022, 2016 | 305 | 2016 |
| Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty S Molinillo, A Japutra, B Nguyen, CHS Chen Marketing Intelligence & Planning 35 (2), 166-179, 2017 | 250 | 2017 |
| Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups EM Ghazali, B Nguyen, DS Mutum, SF Yap Sustainability 11 (12), 3237, 2019 | 247 | 2019 |
| A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal 19 (2), 241-264, 2016 | 241 | 2016 |
| Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia EM Ghazali, DS Mutum, JH Chong, B Nguyen Asia Pacific Journal of Marketing and Logistics 30 (4), 1064-1086, 2018 | 199 | 2018 |
| The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing B Nguyen, L Simkin Journal of marketing management 33 (1-2), 1-6, 2017 | 180 | 2017 |
| Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any Electronic Markets 26, 157-171, 2016 | 176 | 2016 |
| Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector P Klaus, B Nguyen Journal of Strategic Marketing 21 (5), 429-442, 2013 | 173 | 2013 |
| Are CRM systems ready for AI integration? A conceptual framework of organizational readiness for effective AI-CRM integration S Chatterjee, SK Ghosh, R Chaudhuri, B Nguyen The Bottom Line 32 (2), 144-157, 2019 | 172 | 2019 |
| The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation SK Roy, G Singh, M Hope, B Nguyen, P Harrigan The Role of Smart Technologies in Decision Making, 114-147, 2022 | 165 | 2022 |
| A review of service quality and service delivery: Towards a customer co-production and customer-integration approach ZM Alzaydi, A Al-Hajla, B Nguyen, C Jayawardhena Business Process Management Journal 24 (1), 295-328, 2018 | 164 | 2018 |
| Are you providing the “right” customer experience? The case of Banca Popolare di Bari P Klaus, M Gorgoglione, D Buonamassa, U Panniello, B Nguyen International Journal of Bank Marketing 31 (7), 506-528, 2013 | 164 | 2013 |
| Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers CH Chen, B Nguyen, PP Klaus, MS Wu Journal of Travel & Tourism Marketing 32 (8), 953-970, 2015 | 154 | 2015 |
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk