| Aware and (dis) liking: item-based analyses reveal that valence acquisition via evaluative conditioning emerges only when there is contingency awareness. G Pleyers, O Corneille, O Luminet, V Yzerbyt Journal of Experimental Psychology: Learning, Memory, and Cognition 33 (1), 130, 2007 | 339 | 2007 |
| Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider G Pleyers, I Poncin Journal of Retailing and Consumer Services 57, 102175, 2020 | 171 | 2020 |
| Evaluative conditioning may incur attentional costs. G Pleyers, O Corneille, V Yzerbyt, O Luminet Journal of Experimental Psychology: Animal Behavior Processes 35 (2), 279, 2009 | 127 | 2009 |
| Beyond awareness and resources: Evaluative conditioning may be sensitive to processing goals O Corneille, VY Yzerbyt, G Pleyers, T Mussweiler Journal of Experimental Social Psychology 45 (1), 279-282, 2009 | 108 | 2009 |
| Is positivity a cue or a response option? Warm glow vs evaluative matching in the familiarity for attractive and not-so-attractive faces O Corneille, B Monin, G Pleyers Journal of Experimental Social Psychology 41 (4), 431-437, 2005 | 74 | 2005 |
| Shape congruence in product design: Impacts on automatically activated attitudes G Pleyers Journal of Retailing and Consumer Services 61, 101935, 2021 | 41 | 2021 |
| Joint effect of alexithymia and mood on the categorization of nonverbal emotional vocalizations M Bayot, G Pleyers, I Kotsou, N Lefèvre, DA Sauter, N Vermeulen Psychiatry research 216 (2), 242-247, 2014 | 30 | 2014 |
| Memory for words representing modal concepts N Vermeulen, B Chang, M Mermillod, G Pleyers, O Corneille Experimental psychology, 2013 | 20 | 2013 |
| How does interactivity of online media hamper ad effectiveness G Pleyers, N Vermeulen International Journal of Market Research 63 (3), 335-352, 2021 | 19 | 2021 |
| Verifying properties of concepts spontaneously requires sharing resources with same-modality percept N Vermeulen, B Chang, O Corneille, G Pleyers, M Mermillod Cognitive Processing 14, 81-87, 2013 | 14 | 2013 |
| Sustainable cosmetics: the impact of packaging materials, environmental concern and subjective norm on green consumer behaviour M Bellomo, G Pleyers DIAL Digital access to libraries Université catholique de Louvain [Access …, 2021 | 13 | 2021 |
| L'endoctrinement affectif du citoyen: la politique sous l'éclairage des sciences psychologiques G Pleyers Editions de l'ULG, 2006 | 9 | 2006 |
| Emotion-specific load disrupts concomitant affective processing N Vermeulen, PM Niedenthal, G Pleyers, M Bayot, O Corneille Quarterly Journal of Experimental Psychology 67 (9), 1655-1660, 2014 | 7 | 2014 |
| Is positivity a cue or a response option? On the unique contribution of a beautiful-is-familiar effect in the memory for attractive and not-so-attractive faces O Corneille, B Monin, G Pleyers Journal of Experimental Social Psychology 41, 431-437, 2005 | 5 | 2005 |
| Comment la complexité de l'étiquette d'une bouteille de vin influence-t-elle la perception du consommateur F Paquot, V Pison, G Pleyers Louvain School of Management, Université catholique de Louvain, 2018 | 3 | 2018 |
| Consumption coping with ageing: Individual factors underlying the use of anti‐ageing products. G Pleyers, N Vermeulen Journal of Consumer Behaviour, 2021 | 2 | 2021 |
| Les critiques de consommateurs sur Amazon: L’impact de la valence et de la présence d’informations personnelles sur le comportement des consommateurs P Kaut, G Pleyers Louvain School of Management, Université catholique de Louvain, 2016 | 2 | 2016 |
| Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers' responses? G Pleyers Journal of Consumer Behaviour 23 (3), 1418-1445, 2024 | 1 | 2024 |
| Façonner les perceptions online via l’intersensorialité: impacts de la complexité visuelle des arrière-plans d’interfaces A Lemaire, L Ruysckart, G Pleyers Louvain School of Management, Université catholique de Louvain, 2022 | 1 | 2022 |
| Desperately seeking friends: How expectation of punishment modulates attention to angry and happy faces N Vermeulen, G Pleyers, M Mermillod, O Corneille, A Schaefer Visual Cognition 27 (5-8), 649-656, 2019 | 1 | 2019 |