| Instrumental support, relational attachment, and subjective career success: The moderating role of personal support YM Kundi, U Khoso, N Adnan Journal of Career Assessment 30 (4), 739-755, 2022 | 9 | 2022 |
| When and why consumers choose supersized food? A Qazi, V Cova, S Hussain, U Khoso Spanish Journal of Marketing-ESIC 26 (2), 247-266, 2022 | 5 | 2022 |
| Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework U Khoso, E Tafani, A Qazi Journal of International Marketing 31 (4), 53-75, 2023 | 2 | 2023 |
| Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study A Qazi, U Khoso, F Ahmad, SAR Hamid International Journal of Pharmaceutical and Healthcare Marketing 18 (2), 276-299, 2024 | 1 | 2024 |
| The use of social listening in understanding the consumer perception, attitudes, emotions, and predicting the purchase intentions U Khoso | 1 | 2022 |
| Consumer response to green advertising appeals: the role of susceptibility to normative influence and need for uniqueness SA Soomro, YO Habeeb, U Khoso Management of Environmental Quality: An International Journal, 2025 | | 2025 |
| Investigating the effectiveness of scarcity appeals as a function of culture U Khoso Aix-Marseille, 2020 | | 2020 |