| Robotics at workplace: An integrated Twitter analytics–SEM based approach for behavioral intention to accept N Sinha, P Singh, M Gupta, P Singh International Journal of Information Management 55, 102210, 2020 | 92 | 2020 |
| Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective A Kumar, P Sikdar, M Gupta, P Singh, N Sinha Journal of Research in Interactive Marketing 17 (2), 176-194, 2023 | 36 | 2023 |
| Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach P Singh, M Sharma, T Daim Technology in Society 76, 102439, 2024 | 19 | 2024 |
| E-Grocery retailing mobile application: Discerning determinants of repatronage intentions in an emerging economy P Singh, M Gupta, A Kumar, P Sikdar, N Sinha International Journal of Human–Computer Interaction 37 (19), 1783-1798, 2021 | 19 | 2021 |
| Instagram advertising among young consumers in wearable fitness trackers: the moderating role of technology acceptance factors M Gupta, N Sinha, P Singh, F Liébana-Cabanillas Journal of Global Marketing 34 (5), 411-432, 2021 | 19 | 2021 |
| Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers M Gupta, N Sinha, P Singh, SHW Chuah International Journal of Technology Marketing 14 (2), 199-225, 2020 | 17 | 2020 |
| Strategic pathways to achieve Sustainable Development Goal 12 through Industry 4.0: Moderating role of institutional pressure M Sharma, P Singh, K Tsagarakis Business Strategy and the Environment, 2024 | 7 | 2024 |
| Social networking sites' advertising effectiveness: a systematic insight into literature N Sinha, P Singh International journal of Indian culture and business management 20 (1), 37-59, 2020 | 6 | 2020 |
| Envisaging creative tourism through boutique hotels: an integrated framework of transformative experience PS Shradha Kabra Tourism Recreation Research, 1-17, 2023 | 5 | 2023 |
| From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps PS Garima Malik Asia Pacific Journal of Marketing and Logistics, 2024 | 3 | 2024 |
| Fostering social sustainability: unveiling HR’s power in enhancing employee resilience via social exchange and broaden-and-build theories PS Garima Malik Employee Relations, 2024 | 3* | 2024 |
| Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory GM Pratibha Singh Services Marketing Quarterly, 2024 | 2 | 2024 |
| Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality. P Sharma, R., Nagdev, K., & Singh Journal of Promotion Management, 2024 | 2 | 2024 |
| Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’ N Sinha, P Singh e-journal-First Pan IIT International Management Conference–2018, 2020 | 2 | 2020 |
NEENA SINHAGGS IP University New DelhiVerified email at ipu.ac.in