| Investigating the causes and consequences of brand attachment of luxury fashion brand: the role of gender, age, and income EG Marsasi, AD Yuanita Media Ekonomi Dan Manajemen 38 (1), 71-93, 2023 | 54 | 2023 |
| COVID-19 pandemic and adaptive shopping patterns: An insight from Indonesian consumers A Hartono, A Ishak, A Abdurrahman, B Astuti, EG Marsasi, E Ridanasti, ... Global Business Review 25 (5), 1382-1400, 2024 | 42 | 2024 |
| The effect of brand attachment, brand experience, and self-image congruence on the purchase intention of luxury brand AD Yuanita, EG Marsasi Jurnal Ekonomi Bisnis Dan Kewirausahaan 11 (3), 292, 2022 | 34 | 2022 |
| The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products EG Marsasi, S Barqiah Indonesian Journal of Business and Entrepreneurship (IJBE) 9 (1), 104-104, 2023 | 15 | 2023 |
| The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products S Barqiah, EG Marsasi Jurnal Organisasi Dan Manajemen 8 (2), 100-112, 2022 | 15 | 2022 |
| The Influence of Information Quality and Perceived Value on Purchase Intention of Game shop E-commerce in Generation Z Based on Framing Theory GM Farhan, EG Marsasi Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo 16 (3), 620-631, 2023 | 14 | 2023 |
| The influence of perceived risk and loyalty on purchase intention of fashion products based on the theory of perceived risk AA Aufa, EG Marsasi Jurnal Ekonomi Akuntansi Dan Manajemen 22 (1), 67-84, 2023 | 14 | 2023 |
| The effect of attitude and trust on behavioral intention in the modern market industry HJ Arfansyah, EG Marsasi Jurnal Economic Resource 6 (1), 90-102, 2023 | 14 | 2023 |
| Fast food industry investigation: the role of brand attitude and brand loyalty on purchase intentions in generation z based on theory of reasoned action MTR Afandi, EG Marsasi BASKARA: Journal of Business and Entrepreneurship 5 (2), 206-220, 2023 | 13 | 2023 |
| Social Responsibility On Purchase Intention Based On Customer Company Identification LR Zain, EG Marsasi Jurnal Keuangan Dan Bisnis 21 (1), 39-58, 2023 | 13 | 2023 |
| The influence of attitudes and halal perceptions on intention to visit halal tourism destinations D Ramadhanti, EG Marsasi JESI (Jurnal Ekonomi Syariah Indonesia) 13 (1), 54-73, 2023 | 13 | 2023 |
| The effect of self-congruity and trust toward brand loyalty based on image congruity theory R Bagaskara, EG Marsasi Indonesian Journal of Economics and Management 3 (2), 231-244, 2023 | 11 | 2023 |
| Social Commerce Investigation: The Role of Satisfaction and Loyalty on Repurchase Intention ARS Gemilang, EG Marsasi Jurnal Ilmiah Poli Bisnis 15 (1), 1-14, 2023 | 10 | 2023 |
| Pengaruh Kesadaran, Asosiasi, Citra Dan Kesetiaan Terhadap Ekuitas Merek Pada Produk Mie Instan Di Yogyakarta EG Marsasi, D Saputra, YK Gusti Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha 30 (2), 17-37, 2022 | 9 | 2022 |
| A Literature Review on Digital Human Resources Management Towards Digital Skills and Employee Performance RC Sangaji, ANA Setyaning, EG Marsasi International Conference on Business and Technology, 743-750, 2022 | 9 | 2022 |
| Social media promotion of local brand skincare on generation Z’s buying decision CB Qotrunnada, EG Marsasi Jurnal Manajemen Bisnis dan Keuangan 4 (1), 43-55, 2023 | 8 | 2023 |
| Implementation of Integrated Marketing Communication Based on Omnichannel Marketing in the Junique Marketing Program N Safitri, EG Marsasi Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7 (1), 336-350, 2023 | 7 | 2023 |
| PENGEMBANGAN PELATIHAN KETERAMPILAN MANAJERIAL BAGI PENGUSAHA KECIL DAN MENENGAH DALAM MENINGKATKAN DAYA SAING BISNIS DI ERA DIGITAL TP Nugrahanti, EG Marsasi, R Semmawi, YK Gusti, M Azizi Community Development Journal: Jurnal Pengabdian Masyarakat 5 (2), 2747-2753, 2024 | 6 | 2024 |
| Strategi Mempertahankan Bisnis Pada Toko Kue Balok Parikesit Sisingamangaraja Dengan Pendekatan Business Model Canvas ZS Anhar, EG Marsasi INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia 5 (2), 216-228, 2022 | 6 | 2022 |
| Investigation of the Effects of Social Capital on Information/Knowledge-Sharing Behavior that Drives Gen Z Purchase Intentions through Social Commerce EG Marsasi, S Barqiah, YK Gusti Media Ekonomi dan Manajemen 39 (1), 42-60, 2024 | 5 | 2024 |
