| A step-by-step process of thematic analysis to develop a conceptual model in qualitative research M Naeem, W Ozuem, K Howell, S Ranfagni International Journal of Qualitative Methods 22, 16094069231205789, 2023 | 764 | 2023 |
| Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic M Naeem Journal of Retailing and Consumer Services 58, 102226, 2021 | 500 | 2021 |
| Understanding the customer psychology of impulse buying during COVID-19 pandemic: implications for retailers M Naeem International Journal of Retail & Distribution Management 49 (3), 377-393, 2021 | 297 | 2021 |
| The role of social media in internet banking transition during COVID-19 pandemic: Using multiple methods and sources in qualitative research M Naeem, W Ozuem Journal of Retailing and Consumer Services 60, 102483, 2021 | 139 | 2021 |
| The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic M Naeem Qualitative Market Research: An International Journal 24 (3), 281-301, 2021 | 116 | 2021 |
| Uncovering the role of social media and cross-platform applications as tools for knowledge sharing M Naeem VINE Journal of Information and Knowledge Management Systems 49 (3), 257-276, 2019 | 84 | 2019 |
| Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews M Naeem, W Ozuem Information Technology & People 35 (7), 2140-2166, 2022 | 82 | 2022 |
| Demystification and actualisation of data saturation in qualitative research through thematic analysis M Naeem, W Ozuem, K Howell, S Ranfagni International Journal of Qualitative Methods 23, 16094069241229777, 2024 | 72 | 2024 |
| Customers' social interactions and panic buying behavior: Insights from social media practices M Naeem, W Ozuem Journal of Consumer Behaviour 20 (5), 1191-1203, 2021 | 69 | 2021 |
| Developing the antecedents of social influence for Internet banking adoption through social networking platforms: evidence from conventional and Islamic banks M Naeem Asia Pacific Journal of Marketing and Logistics 33 (1), 185-204, 2020 | 66 | 2020 |
| Role of social networking platforms as tool for enhancing the service quality and purchase intention of customers in Islamic country M Naeem Journal of Islamic Marketing 10 (3), 811-826, 2019 | 62 | 2019 |
| Do social networking platforms promote service quality and purchase intention of customers of service-providing organizations? M Naeem Journal of Management Development 38 (7), 561-581, 2019 | 61 | 2019 |
| Developing UGC social brand engagement model: Insights from diverse consumers M Naeem, W Ozuem Journal of Consumer Behaviour 20 (2), 426-439, 2021 | 58 | 2021 |
| Does service quality increase the level of banks performance: Comparative analysis between conventional and Islamic banks SF Ali, M Naeem Journal of Management Development 38 (6), 442-454, 2019 | 47 | 2019 |
| Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands M Naeem, W Ozuem Journal of Brand Management 28 (5), 510, 2021 | 41 | 2021 |
| User-generated content and consumer brand engagement M Naem, S Okafor Leveraging computer-mediated marketing environments, 193-220, 2019 | 38 | 2019 |
| Understanding the accessibility of retail mobile banking during the COVID-19 pandemic M Naeem, W Ozuem, P Ward International Journal of Retail & Distribution Management 50 (7), 860-879, 2022 | 35 | 2022 |
| Using social networking applications to facilitate change implementation processes: insights from organizational change stakeholders M Naeem Business Process Management Journal 26 (7), 1979-1998, 2020 | 32 | 2020 |
| Understanding the role of social networking platforms in addressing the challenges of Islamic banks M Naeem Journal of Management Development 38 (8), 664-680, 2019 | 31 | 2019 |
| Understanding the role of social media in organizational change implementation M Naeem Management Research Review 43 (9), 1097-1116, 2020 | 28 | 2020 |
Professor Wilson OzuemUniversity for the Creative Arts (UCA)Verified email at uca.ac.uk
