| Word of mouse-An assessment of electronic word-of-mouth research M Breazeale International Journal of Market Research 51 (3), 1-19, 2009 | 341 | 2009 |
| Conceptualizing the brand in social media community: The five sources model R Davis, I Piven, M Breazeale Journal of Retailing and consumer services 21 (4), 468-481, 2014 | 203 | 2014 |
| Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail S Maria Correia Loureiro, F J. Miranda, M Breazeale Journal of Service Management 25 (1), 101-124, 2014 | 191 | 2014 |
| Timeliness, transparency, and trust: A framework for managing online customer complaints JL Stevens, BI Spaid, M Breazeale, CLE Jones Business Horizons 61 (3), 375-384, 2018 | 161 | 2018 |
| Consumer-brand relationships S Fournier, M Breazeale, M Fetscherin Routledge, 2012 | 143 | 2012 |
| The effects of perceived fairness on customer responses to retailer SST push policies A White, M Breazeale, JE Collier Journal of Retailing 88 (2), 250-261, 2012 | 107 | 2012 |
| Giving back the “self” in self service: customer preferences in self-service failure recovery JE Collier, M Breazeale, A White Journal of Services Marketing 31 (6), 604-617, 2017 | 94 | 2017 |
| I’ll be watching you: Shoppers’ reactions to perceptions of being watched by employees CL Esmark, SM Noble, MJ Breazeale Journal of Retailing 93 (3), 336-349, 2017 | 77 | 2017 |
| Tell it like it is: The effects of differing responses to negative online reviews CL Esmark Jones, JL Stevens, M Breazeale, BI Spaid Psychology & Marketing 35 (12), 891-901, 2018 | 76 | 2018 |
| Get the picture? Visual servicescapes and self-image congruity M Breazeale, N Ponder Journal of Business Research 66 (7), 839-846, 2013 | 70 | 2013 |
| Retail shopping typology of American teens M Breazeale, JE Lueg Journal of Business Research 64 (6), 565-571, 2011 | 70 | 2011 |
| Happiness with rural experience: Exploring the role of tourist mindfulness as a moderator SMC Loureiro, M Breazeale, A Radic Journal of Vacation Marketing 25 (3), 279-300, 2019 | 69 | 2019 |
| Pressing the buy button: Generation Y’s online clothing shopping orientation and its impact on purchase SMC Loureiro, M Breazeale Clothing and Textiles Research Journal 34 (3), 163-178, 2016 | 65 | 2016 |
| Strong brands, strong relationships S Fournier, M Breazeale, J Avery Routledge, 2015 | 58 | 2015 |
| Eat green, get lean: Promoting sustainability reduces consumption A Farmer, M Breazeale, JL Stevens, SF Waites Journal of Public Policy & Marketing 36 (2), 299-312, 2017 | 36 | 2017 |
| Panic attack: How illegitimate invasions of privacy cause consumer anxiety and dissatisfaction CL Esmark Jones, JL Stevens, SM Noble, MJ Breazeale Journal of Public Policy & Marketing 39 (3), 334-352, 2020 | 31 | 2020 |
| Exploring jealousy and envy in communal relationship revenge-seeking T Hancock, FG Adams, M Breazeale, JE Lueg Journal of Consumer Marketing 37 (6), 687-699, 2020 | 24 | 2020 |
| Fueling and cooling firestorms: How online community members enable and disable online negative e-WOM T Hancock, M Breazeale, FG Adams, H Hardman Journal of Product & Brand Management 32 (2), 286-304, 2023 | 18 | 2023 |
| Motivations for the brand avoidance relationship A White, M Breazeale, C Webster Consumer-Brand Relationships, 57-73, 2012 | 17 | 2012 |
| How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories SMC Loureiro, E Friedmann, M Breazeale, I Middendorf Journal of business research 164, 113958, 2023 | 10 | 2023 |
