| The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction C Szocs, Y Kim, M Lim, CA Mera, D Biswas Journal of Retailing 99 (4), 605-620, 2023 | 17 | 2023 |
| Effects of sampling healthy versus unhealthy foods on subsequent food purchases D Biswas, A Abell, M Lim, JJ Inman, J Held Journal of the Academy of Marketing Science, 1-16, 2024 | 1 | 2024 |
| Mathematics Is Good for the Mind and Body: Children Make Better Food Choices after Solving Math Problems M Lim, A Abell, C Szocs, D Biswas Journal of the Association for Consumer Research 9 (2), 167-177, 2024 | | 2024 |
| The Backfire Effects of Website Filtering Tools: An Abstract M Lim Academy of Marketing Science Annual Conference, 147-148, 2022 | | 2022 |
| 10-P: Solving the Paradox of a Large Assortment: the Moderating Role of Choice Mode M Lim, YW Ha ACR North American Advances, 2017 | | 2017 |
Young-Won HaProfessor Emeritus of Marketing, Sogang UniversityVerified email at sogang.ac.kr