Goods and services related brand image and B2B customer loyalty: effects of construal level P Kittur, S Chatterjee Journal of Business & Industrial Marketing 36 (1), 17-30, 2021 | 57 | 2021 |
What makes customers of airport lounges satisfied and more? Impact of culture and travel class S Chatterjee, P Kittur, P Vishwakarma, A Dey Journal of Air Transport Management 109, 102384, 2023 | 12 | 2023 |
Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach P Kittur, S Chatterjee, A Upadhyay Journal of Business & Industrial Marketing 37 (5), 1091-1110, 2021 | 12 | 2021 |
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model P Kittur, S Chatterjee European Journal of Marketing 57 (4), 1068-1098, 2023 | 7 | 2023 |
Antecedents and consequences of reliance in the context of B2B brand image P Kittur, S Chatterjee, A Upadhyay Journal of Business & Industrial Marketing 38 (1), 102-117, 2023 | 7 | 2023 |
Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships P Kittur, S Agarwal Journal of Business Research 180, 114721, 2024 | 3 | 2024 |
Channel Modelling for Underwater wireless Communication System PV Kittur | 2 | 2015 |
Role of Brand Loyalty and Brand Image in Business-To-Business Relationships P Kittur IIT Kharagpur, 2022 | | 2022 |