| Psychological capital, quality of work life, and quality of life of marketers: Evidence from Vietnam TD Nguyen, TTM Nguyen Journal of Macromarketing 32 (1), 87-95, 2012 | 322 | 2012 |
| Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam TD Nguyen, TTM Nguyen, NJ Barrett Journal of Consumer Behaviour: An International Research Review 7 (1), 88-100, 2008 | 268 | 2008 |
| Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings ND Tho, NTM Trang Journal of Business Research 68 (6), 1332-1340, 2015 | 178 | 2015 |
| Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets: evidence from Vietnam TTM Nguyen, TD Nguyen, NJ Barrett Asia Pacific Journal of Marketing and Logistics 19 (3), 227-239, 2007 | 163 | 2007 |
| Nghiên cứu khoa học Marketing-Ứng dụng mô hình cấu trúc tuyến tính SEM NĐ Thọ, NTM Trang NXB Lao động, 2011 | 121 | 2011 |
| Nghiên cứu khoa học trong quản trị kinh doanh ĐT Nguyễn, TMT Nguyễn Thống kê, 2009 | 93 | 2009 |
| Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam ND Tho, NTM Trang, SO Olsen Asia Pacific Business Review 22 (2), 307-324, 2016 | 74 | 2016 |
| Shopping value, trust, and online shopping well-being: a duality approach HT Nghia, SO Olsen, NTM Trang Marketing Intelligence & Planning 38 (5), 545-558, 2020 | 72 | 2020 |
| Enhancing business relationship quality through cultural sensitization TTM Nguyen, TD Nguyen Journal of Relationship Marketing 13 (1), 70-87, 2014 | 54* | 2014 |
| Chất lượng dịch vụ, sự thỏa mãn, và lòng trung thành của khách hàng siêu thị tại TPHCM NTM Trang Science & Technology 9 (10-2006), 2006 | 53 | 2006 |
| The impact of cultural sensitivity and information exchange on relationship quality T TM Nguyen, T Dinh Nguyen Marketing intelligence & planning 32 (7), 754-768, 2014 | 49* | 2014 |
| Determinants of learning performance of business students in a transitional market TTM Nguyen, TD Nguyen Quality Assurance in Education 18 (4), 304-316, 2010 | 44 | 2010 |
| Learning to build quality business relationships in export markets: evidence from Vietnamese exporters TTM Nguyen, TD Nguyen Whither South East Asian Management?, 197-214, 2013 | 41 | 2013 |
| The WTO, marketing and innovativeness capabilities of Vietnamese firms TD Nguyen, TTM Nguyen Management Research Review 34 (6), 712-726, 2011 | 40 | 2011 |
| Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam TD Nguyen, TTM Nguyen Journal of Management Development 30 (4), 316-328, 2011 | 38 | 2011 |
| The role of market and learning orientations in relationship quality: Evidence from Vietnamese exporters and their foreign importers TTM Nguyen, NJ Barrett, TD Nguyen International marketing research, 107-133, 2006 | 38 | 2006 |
| An examination of selected marketing mix elements and brand relationship quality in transition economies: Evidence from Vietnam TD Nguyen, TTM Nguyen Journal of Relationship Marketing 10 (1), 43-56, 2011 | 34 | 2011 |
| Nghiên cứu khoa học Marketing NĐ Thọ, NTM Trang ĐHQG TP. HCM, 2008 | 22 | 2008 |
| Firm‐specific marketing capital and job satisfaction of marketers: Evidence from Vietnam TD Nguyen, TTM Nguyen The Learning Organization 18 (3), 251-263, 2011 | 21 | 2011 |
| Scientific research in business administration ND Tho, NTM Trang Statistics, 2009 | 19 | 2009 |
