| The impact of word of mouth on intention to purchase currently used and other brands R East, J Romaniuk, R Chawdhary, M Uncles International Journal of Market Research 59 (3), 321-334, 2017 | 96 | 2017 |
| Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context R Chawdhary, F Dall’Olmo Riley Journal of Marketing Management 31 (9-10), 1018-1039, 2015 | 85 | 2015 |
| ‘Co-branding as a masstige strategy for luxury brands: Desirable or not? MT Quamina, L.T., Xue, R Chawdhary Journal of Business Research 158, 113704, 2023 | 26 | 2023 |
| Investigating the effectiveness of received offline word of mouth: role of acquired and ascribed homophily R Chawdhary, L Weber FIIB Business Review 14 (1), 58-70, 2025 | 6 | 2025 |
| Cleantech incubators within the sustainable entrepreneurial ecosystem: Fundraising sources, income generation strategies, and the role of public support Y Pierrakis, A Ivanova, R Chawdhary Strategic Change 33 (6), 479-495, 2024 | 2 | 2024 |
| Marketing for scientists R Chawdhary Management for Scientists, 113-127, 2019 | 2 | 2019 |
| Special issue Covid-19 and donation behaviour: Evidence on different types of donation behaviour from different countries R Chawdhary, EM Merz, A van Weert Journal of Philanthropy and Marketing 27 (3), 1-2, 2022 | | 2022 |
Robert EastProfessor Emeritus, Kingston Business SchoolVerified email at kingston.ac.uk