| Opening Facebook: How to use Facebook in the college classroom C Munoz, T Towner Society for information technology & teacher education international …, 2009 | 649 | 2009 |
| The image is the message: Instagram marketing and the 2016 presidential primary season CL Munoz, TL Towner Social Media, Political Marketing and the 2016 US Election, 84-112, 2018 | 278 | 2018 |
| ‘No rules, just right’or is it? The role of themed restaurants as cultural ambassadors NT Wood, CL Muñoz Tourism and Hospitality research 7 (3-4), 242-255, 2007 | 203 | 2007 |
| Real or blarney? A cross‐cultural investigation of the perceived authenticity of Irish pubs CL Muñoz, NT Wood, MR Solomon Journal of Consumer Behaviour: An International Research Review 5 (3), 222-234, 2006 | 163 | 2006 |
| Facebook and education: a classroom connection? TL Towner, C Lego Muñoz Educating educators with social media, 33-57, 2011 | 132 | 2011 |
| Picture perfect? The role of Instagram in issue agenda setting during the 2016 presidential primary campaign TL Towner, CL Muñoz Social science computer review 36 (4), 484-499, 2018 | 108 | 2018 |
| Experiential and cooperative learning: Using a situation analysis project in principles of marketing C Munoz, A Huser Journal of Education for Business 83 (4), 214-220, 2008 | 104 | 2008 |
| A Thirst for the Real Thing in Themed Retail Environment: Consuming Authenticity in Irish Pubs C Lego, N Wood, MF Stephanie, M Solomon Journal of Foodservice Business Research 5 (2), 61-74, 2002 | 99 | 2002 |
| A recipe for success: understanding regional perceptions of authenticity in themed restaurants C Lego Muñoz, NT Wood International Journal of Culture, Tourism and Hospitality Research 3 (3 …, 2009 | 96 | 2009 |
| Boomers versus millennials: Online media influence on media performance and candidate evaluations T Towner, C Lego Munoz Social Sciences 5 (4), 56, 2016 | 86 | 2016 |
| Update status: The state of social media marketing curriculum CL Muñoz, NT Wood Journal of Marketing Education 37 (2), 88-103, 2015 | 64 | 2015 |
| Baby boom or bust? The new media effect on political participation TL Towner, CL Muñoz Journal of Political Marketing 17 (1), 32-61, 2018 | 58 | 2018 |
| A Reflection on Consumers' Happiness: The Relevance of Care for Others, Spiritual Reflection, and Financial Detachment. H Cherrier, CL Munoz Journal of Research for Consumers, 2007 | 48 | 2007 |
| Industry certifications in digital marketing and media education: An examination of perceptions and use among educators S Cowley, W Humphrey Jr, C Muñoz Journal of marketing education 43 (2), 189-203, 2021 | 46 | 2021 |
| Instagramming issues: Agenda setting during the 2016 presidential campaign T Towner, CL Muñoz Social Media+ Society 6 (3), 2056305120940803, 2020 | 33 | 2020 |
| The use and value of badges: Leveraging salesforce trailhead badges for marketing technology education W Humphrey Jr, D Laverie, C Muñoz Journal of Marketing Education 43 (1), 25-42, 2021 | 29 | 2021 |
| Unplugged: Digital detox enhances student learning NT Wood, C Muñoz Marketing Education Review 31 (1), 14-25, 2021 | 29 | 2021 |
| Social Networks: Facebook's Role in the Advertising Classroom C Munoz, T Towner Journal of Advertising Education 14 (1), 20-27, 2010 | 29 | 2010 |
| It's a small world after all: Cross-cultural collaborative exercises CL Muñoz, NT Wood, H Cherrier Marketing Education Review 16 (1), 53-57, 2006 | 20 | 2006 |
| Do high engagement Instagram images influence presidential candidate evaluation? The moderating effect of familiarity CL Munoz, T Towner Journal of Research in Interactive Marketing 16 (4), 514-533, 2022 | 18 | 2022 |
Terri TownerProfessor, Political Science, Oakland UniversityVerified email at oakland.edu