| How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context M Kim, J Kim Computers in Human Behavior 111, 106419, 2020 | 206 | 2020 |
| Corporate social responsibility, employee engagement, well-being and the task performance of frontline employees M Kim, J Kim Management Decision 59 (8), 2040-2056, 2020 | 135 | 2020 |
| The influence of authenticity of online reviews on trust formation among travelers M Kim, J Kim Journal of Travel Research 59 (5), 763-776, 2020 | 126 | 2020 |
| Spectator e-sport and well-being through live streaming services J Kim, M Kim Technology in Society 63, 101401, 2020 | 117 | 2020 |
| Nostalgic marketing, perceived self-continuity, and consumer decisions I Ju, J Kim, MJ Chang, S Bluck Management Decision 54 (8), 2063-2083, 2016 | 117 | 2016 |
| Destination authenticity as a trigger of tourists’ online engagement on social media M Kim, J Kim Journal of Travel Research 59 (7), 1238-1252, 2020 | 107 | 2020 |
| Rise of social media influencers as a new marketing channel: Focusing on the roles of psychological well-being and perceived social responsibility among consumers J Kim, M Kim International journal of environmental research and public health 19 (4), 2362, 2022 | 103 | 2022 |
| Linking marketing mix elements to passion-driven behavior toward a brand: Evidence from the foodservice industry MS Kim, J Kim International Journal of Contemporary Hospitality Management 30 (10), 3040-3058, 2018 | 63 | 2018 |
| Product type and spokespersons in native advertising–the role of congruency and acceptance J Kim, J Lee, YJ Chung Journal of Interactive Advertising 17 (2), 109-123, 2017 | 57 | 2017 |
| The impact of a sense of virtual community on online community: does online privacy concern matter? J Kim, HM Kim, M Kim Internet Research 31 (2), 519-539, 2021 | 53 | 2021 |
| The effects of perceived online justice on relational bonds and engagement intention: Evidence from an online game community M Kim, J Kim Computers in Human Behavior 84, 410-419, 2018 | 42 | 2018 |
| Human-like versus me-like brands in corporate social responsibility: the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands HJ Jeong, J Kim Journal of Brand Management 28 (1), 32-47, 2021 | 39 | 2021 |
| The role of grit in enhancing job performance of frontline employees: the moderating role of organizational tenure M Kim, J Lee, J Kim Advances in Hospitality and Leisure, 61-84, 2019 | 32 | 2019 |
| The impact of self-continuity on fans' pride and word-of-mouth recommendations: The moderating effects of team performance and social responsibility associations MJ Chang, DP Connaughton, I Ju, J Kim, JH Kang Sport Marketing Quarterly 28 (1), 20-33, 2019 | 25 | 2019 |
| The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive J Kim, J Lee, S Kim Journal of Marketing Communications 23 (5), 429-455, 2017 | 24 | 2017 |
| Corporate social responsibility as a determinant of long-term orientation M Kim, L Pennington-Gray, J Kim The Service Industries Journal 40 (3-4), 243-267, 2020 | 20 | 2020 |
| Metaphor as visual thinking in advertising and its effects: focus on brand familiarity and product involvement S Kim, J Kim, E Kim Journal of Promotion Management 23 (5), 654-672, 2017 | 20 | 2017 |
| The effect of consumer characteristics on the cause-related marketing campaign: The role of personal life values J Lee, J Kim International Journal of Business and Management 11 (9), 82, 2016 | 19 | 2016 |
| Unlocking Trust Dynamics: An Exploration of Playfulness, Expertise, and Consumer Behavior in Virtual Influencer Marketing J Kim, M Kim, SM Lee International Journal of Human–Computer Interaction, 1-13, 2024 | 17 | 2024 |
| Brands are human on social media: The effectiveness of human tone-of-voice on consumer engagement and purchase intentions through social presence HJ Jeong, DS Chung, J Kim International Journal of Communication 16, 23, 2022 | 16 | 2022 |
Hyun Ju JeongAssociate Professor, University of KentuckyVerified email at uky.edu