| The future of social media in marketing G Appel, L Grewal, R Hadi, AT Stephen Journal of the Academy of Marketing science 48 (1), 79-95, 2020 | 2815 | 2020 |
| Blame the bot: Anthropomorphism and anger in customer–chatbot interactions C Crolic, F Thomaz, R Hadi, AT Stephen Journal of Marketing 86 (1), 132-148, 2022 | 489 | 2022 |
| The Metaverse: A new digital frontier for consumer behavior R Hadi, S Melumad, ES Park Journal of Consumer Psychology 34 (1), 142-166, 2024 | 251 | 2024 |
| the Effects of temperature on Consumers Cognitive and Affective decisions L Tong, Y Zheng, P Zhao, RJ Zhu, A Cheema, VM Patrick, R Hadi, ... Advances in Consumer Research 40, 2012 | 134* | 2012 |
| Good vibrations: Consumer responses to technology-mediated haptic feedback R Hadi, A Valenzuela Journal of Consumer Research 47 (2), 256-271, 2020 | 83 | 2020 |
| The Human Penguin Project: Climate, social integration, and core body temperature H IJzerman, S Lindenberg, İ Dalğar, SSC Weissgerber, RC Vergara, ... Collabra: Psychology 4 (1), 37, 2018 | 75 | 2018 |
| Shivering for status: When cold temperatures increase product evaluation J Park, R Hadi Journal of Consumer Psychology 30 (2), 314-328, 2020 | 55 | 2020 |
| A meaningful embrace: Contingent effects of embodied cues of affection R Hadi, A Valenzuela Journal of Consumer Psychology 24 (4), 520-532, 2014 | 55 | 2014 |
| Technology-augmented choice: How digital innovations are transforming consumer decision processes S Melumad, R Hadi, C Hildebrand, AF Ward Customer Needs and Solutions 7, 90-101, 2020 | 52 | 2020 |
| Culturally contingent cravings: How holistic thinking influences consumer responses to food appeals D Hildebrand, RD Harding, R Hadi Journal of Consumer Psychology 29 (1), 39-59, 2019 | 46 | 2019 |
| From tablet to table: How augmented reality influences food desirability W Fritz, R Hadi, A Stephen Journal of the Academy of Marketing Science 51 (3), 503-529, 2023 | 41 | 2023 |
| Social thermoregulation: A meta-analysis H IJzerman, R Hadi, NA Coles, B Paris, S Elisa, W Fritz, RA Klein, ... PsyArXiv, 2021 | 30 | 2021 |
| Warm hearts and cool heads: Uncomfortable temperature influences reliance on affect in decision-making R Hadi, L Block Journal of the Association for Consumer Research 4 (2), 102-114, 2019 | 27 | 2019 |
| When humanizing customer service chatbots might backfire R Hadi NIM Marketing Intelligence Review 11 (2), 30-35, 2019 | 24 | 2019 |
| Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors D Hildebrand, D Rubin, R Hadi, T Kramer Journal of Consumer Psychology 31 (1), 103-111, 2021 | 21 | 2021 |
| I take therefore I choose? The impact of active vs. passive acquisition on food consumption R Hadi, L Block Appetite 80, 168-173, 2014 | 18 | 2014 |
| Data from the Human Penguin Project, a cross-national dataset testing social thermoregulation principles CP Hu, JX Yin, S Lindenberg, İ Dalğar, SC Weissgerber, RC Vergara, ... Scientific data 6 (1), 32, 2019 | 15 | 2019 |
| How culture shapes consumer responses to anthropomorphic products S Baskentli, R Hadi, L Lee International Journal of Research in Marketing 40 (3), 495-512, 2023 | 12 | 2023 |
| Follow your nose when it sounds right: How brand names influence consumer responses to product scents M Carnevale, R Hadi, D Luna, R Pogacar Journal of Business Research 157, 113578, 2023 | 7 | 2023 |
| Good vibrations: consumer responses to technologically-mediated social touch R Hadi, A Valenzuela ACR North American Advances, 2016 | 7 | 2016 |
Gil AppelThe George Washington UniversityVerified email at gwu.edu