| Respondents Selection Methods in Household Surveys RV Kumar Jharkhand Journal of Development and Management Studies 12 (1), 2014 | 62 | 2014 |
| Impact of Sales Promotion on buyer behaviour: An empirical study of Indian retail customers G Das, RV Kumar Journal of Management 3 (1), 11-24, 2009 | 59 | 2009 |
| Psychographic segmentation of Indian urban consumers RV Kumar, A Sarkar Journal of the Asia Pacific Economy 13 (2), 204-226, 2008 | 57 | 2008 |
| Modeling Tourists' Opinions Using RIDIT Analysis S Bhattacharyya, V Kumar, Rohit Handbook of Research on Holistic Optimization Techniques in the Hospitality …, 2016 | 19 | 2016 |
| Testing Forward Rate Unbiasedness in India an Econometric Analysis of Indo-US Forex Market RV Kumar, S Mukherjee International research journal of finance and economics 12 (4), 56-66, 2007 | 19 | 2007 |
| Colour, colour everywhere: In Marketing too RV Kumar, R Joshi SCMS Journal of Indian Management, 2007 | 18 | 2007 |
| A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector S Bhattacharya, RV Kumar Journal of Modelling in Management 12 (4), 583-602, 2017 | 13 | 2017 |
| Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis RV Kumar, S Bhattacharyya Handbook of Research on Intelligent Techniques and Modeling Applications in …, 2017 | 13 | 2017 |
| Branding of B-schools by Understanding the Expectations of Their Three Major Stakeholders E Tigga, Amar, P Pathak, V Kumar, Rohit Indian Journal of Marketing 44 (10), 7-23, 2014 | 8 | 2014 |
| Cronbach’s Alpha: Genesis, Issues and Alternatives RV Kumar IMIB Journal of Innovation and Management 2 (2), 226-242, 2024 | 7 | 2024 |
| Toothpaste usage and consumption profile RV Kumar, S Mitra Organizational Management 20, 5-11, 2004 | 7 | 2004 |
| Impact of Store Amenities on Buyers Behaviour: A Study of Convenience Goods Buyer in Organized Retail Sector in India G Das, RV Kumar Indian Journal of Marketing 39 (9), 40-49, 2009 | 6 | 2009 |
| Exploratory Data Analysis using R & RStudio RV Kumar International Management Institute Bhubaneswar, India, 2021 | 5 | 2021 |
| Forward rate unbiasedness hypothesis in the Tunisian exchange rate market D Azouzi, RV Kumar, C Aloui International Journal of Academic Research in Business and Social Sciences 1 …, 2011 | 5 | 2011 |
| Revisiting marketing management teaching pedagogy: a study based on the voice of Indian marketing professionals S Bhattacharya, RV Kumar, S Chattopadhyay FIIB Business Review 13 (3), 364-377, 2024 | 3 | 2024 |
| Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters S Bhattacharya, RV Kumar, A Dutta Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019 | 3 | 2019 |
| Using LATEX for writing a Thesis RV Kumar The PracTEX Journal 4, 2007-4, 2007 | 3 | 2007 |
| Does Social Media Facilitate Admission to Business Schools: Evidence from Prospective Students PK Sahu, RV Kumar Paradigm Shift in Business: Critical Appraisal of Agile Management Practices …, 2023 | 1 | 2023 |
| Unveiling college selection factors: A study of management students in Indian private B-schools PK Sahu, RV Kumar Asian Journal of Management 14 (4), 265-272, 2023 | 1 | 2023 |
| Tunisian and Indian Forex Markets: A Comparision on Forward Rate Unbiased Hypothesis RV Kumar, D Azouzi Romanian Economic Journal 14 (40), 81-98, 2011 | 1 | 2011 |
Subhajit BhattacharyaXIM University BhubaneswarVerified email at xim.edu.in