| The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruption R Langan, S Cowley, C Nguyen Journal of Marketing Education 41 (1), 32-46, 2019 | 176 | 2019 |
| Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among Educators S Cowley, W Humphrey Jr, C Muñoz Journal of marketing education 43 (2), 189-203, 2021 | 46 | 2021 |
| Online product review impact: The relative effects of review credibility and Review Relevance AG Mumuni, K O’Reilly, A MacMillan, S Cowley, B Kelley Journal of Internet Commerce 19 (2), 153-191, 2020 | 44 | 2020 |
| The buzzfeed marketing challenge: An integrative social media experience SW Cowley Marketing Education Review 27 (2), 109-114, 2017 | 23 | 2017 |
| The YouTube SEO Project: Teaching search engine optimization through video S Cowley Marketing Education Review 30 (2), 125-131, 2020 | 22 | 2020 |
| Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors JAL Atkin, AA Bowie, S Cowley, JA Eckert, BG Ferrin, RL Harrison, ... Journal of Marketing Education, 02734753211028888, 2021 | 6 | 2021 |
| Customer Service on Twitter: Company-Customer Expectations and Service Configurations AK Fox, S Cowley Maximizing Commerce and Marketing Strategies through Micro-Blogging, 130-153, 2015 | 3 | 2015 |