| Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study SMC Loureiro, J Romero, RG Bilro Journal of Business Research 119, 388-409, 2020 | 268 | 2020 |
| Customer Engagement Behaviors in Hospitality: Customer-Based Antecedents J Romero Journal of Hospitality Marketing & Management 26 (6), 565-584, 2017 | 138 | 2017 |
| Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands SMC Loureiro, J Jiménez-Barreto, J Romero Journal of Retailing and Consumer Services 57, 102211, 2020 | 131 | 2020 |
| Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z J Romero, N Lado International Journal of Contemporary Hospitality Management 33 (11), 4057-4078, 2021 | 126 | 2021 |
| Service brand coolness in the construction of brand loyalty: A self-presentation theory approach J Jimenez-Barreto, SMC Loureiro, N Rubio, J Romero Journal of Retailing and Consumer Services 65, 102876, 2022 | 70 | 2022 |
| A latent class analysis of Spanish travelers’ mobile internet usage in travel planning and execution S Okazaki, S Campo, L Andreu, J Romero Cornell Hospitality Quarterly 56 (2), 191-201, 2015 | 70 | 2015 |
| Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry D Ruiz-Equihua, J Romero, LV Casaló Journal of Hospitality Marketing & Management 29 (3), 310-328, 2020 | 67 | 2020 |
| Exploring customer engagement in tourism: Construct proposal and antecedents J Romero Journal of Vacation Marketing 24 (4), 293-306, 2018 | 61 | 2018 |
| Social media promotions and travelers’ value-creating behaviors: the role of perceived support LV Casaló, J Romero International Journal of Contemporary Hospitality Management 31 (2), 633-650, 2019 | 59 | 2019 |
| A partially hidden Markov model of customer dynamics for CLV measurement J Romero, R Van der Lans, B Wierenga Journal of interactive Marketing 27 (3), 185-208, 2013 | 58 | 2013 |
| Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism D Ruiz-Equihua, J Romero, SMC Loureiro, M Ali International Journal of Contemporary Hospitality Management 35 (6), 1966-1985, 2023 | 49 | 2023 |
| Be a part of it: promoting WOM, eWOM, and content creation through customer identification J Romero, D Ruiz-Equihua Spanish Journal of Marketing-ESIC 24 (1), 55-72, 2020 | 45 | 2020 |
| Online media rivalry: A latent class model for mobile and PC internet users S Okazaki, J Romero Online Information Review 34 (1), 98-114, 2010 | 44 | 2010 |
| Relating brand equity and customer equity: An exploratory study J Romero, MJ Yagüe International journal of market research 57 (4), 631-652, 2015 | 32 | 2015 |
| Identifying the influence of product design and usage situation on consumer choice JR De la Fuente, MJY Guillen International Journal of Market Research 47 (6), 667, 2005 | 30 | 2005 |
| Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choice J Romero, D Ruiz-Equihua, SMC Loureiro, LV Casaló Frontiers in Psychology 12, 659994, 2021 | 27 | 2021 |
| How old is your soul? Differences in the impact of eWOM on Generation X and millennials D Ruiz-Equihua, LV Casaló, J Romero Journal of Hospitality and Tourism Insights 5 (3), 553-566, 2022 | 26 | 2022 |
| Transhumanism and engagement-facilitating technologies in society J Guerreiro, SMC Loureiro, J Romero, O Itani, S Eloy Journal of Promotion Management 28 (5), 537-558, 2022 | 23 | 2022 |
| Marketing assets: Relating brand equity and customer equity J Romero, MJ Yagüe Intangible Capital 12 (2), 591-618, 2016 | 23 | 2016 |
| Análisis de los márgenes comerciales de los productos frescos de alimentación en España AR Arévalo, JR de la Fuente Información Comercial Española, ICE: Revista de Economía, 67-82, 2006 | 19 | 2006 |
Sandra LoureiroFull Professor MarketingVerified email at iscte-iul.pt
