| Human resource management: an Islamic perspective BM Khan, A Farooq, Z Hussain Asia-Pacific Journal of Business Administration 2 (1), 17-34, 2010 | 199 | 2010 |
| Importance of brand personality to customer loyalty: A conceptual study R Farhat, BM Khan New media and mass communication 1 (1), 4-10, 2011 | 81 | 2011 |
| The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands R Husain, A Ahmad, BM Khan Cogent Business & Management 9 (1), 2034234, 2022 | 79 | 2022 |
| Consumers And Their Brands: Deciphering Dimensions Of Loyalty. BM Kha International Journal of Business Insights & Transformation 2 (1), 2008 | 68 | 2008 |
| Internal branding: Aligning human capital strategy with brand strategy BM Khan The ICFAI university Journal of brand management 6 (2), 22-36, 2009 | 67 | 2009 |
| Importance of ‘brand loyalty, brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry SK Panchal, BM Khan, S Ramesh Journal of Medical Marketing 12 (2), 81-92, 2012 | 65 | 2012 |
| The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media R Husain, A Ahmad, BM Khan Global Business and Organizational Excellence 41 (4), 48-67, 2022 | 59 | 2022 |
| The Role of Social Media Communication in Brand Equity Creation: An Empirical Study. M Alam, BM Khan IUP Journal of Brand Management 16 (1), 2019 | 53 | 2019 |
| Impact of social media on Brand equity: A literature analysis MS Alam, BM Khan AIMA Journal of Management & Research 9 (4), 1-12, 2015 | 40 | 2015 |
| E-banking challenges and opportunities in the Indian banking sector S Haq, M Khan Innovative Journal of Business and Management 2 (4), 56-59, 2013 | 35 | 2013 |
| Celebrity endorsement: A congruity measure of personalities R Farhat, BM Khan Research for Rural Development 19 (9), 1-7, 2011 | 35 | 2011 |
| Brand Personality and Consumer Congruity: Implications for Advertising Strategy. BM Khan IUP Journal of Brand Management 7, 2010 | 35 | 2010 |
| Effect of brand image & self image congruency on brand preference & customer satisfaction R Farhat, BM Khan International Journals of Marketing and Technology 2 (3), 92-102, 2012 | 26 | 2012 |
| Corporate brand management: Past, present and future BM Khan Pranjana: The Journal of Management Awareness 12 (1), 2009 | 26 | 2009 |
| Data envelopment analysis: Is BCC model better than CCR model? Case of Indian life insurance companies P Pai, BM Khan, T Kachwala NMIMS Management Review 38 (1), 17-35, 2020 | 23 | 2020 |
| Role of signalling theory in potential applicant attraction: an employer branding perspective PC Vinayak, BM Khan, MC Jain International Journal of Emerging Research in Management and Technology 6 (4 …, 2017 | 19 | 2017 |
| Human resource management: an Islamic perspective. Asia-Pacific Journal of Business Administration, 2 (1), 17–34 B Khan, A Farooq, Z Hussain DOI 10, 17574321011037558, 2010 | 18 | 2010 |
| Selecting an advertising agency: a multi-criteria decision making approach MN Faisal, BM Khan Vision 12 (4), 13-22, 2008 | 16 | 2008 |
| Measuring brand equity of foreign fashion apparels in the Indian market S Khan, BM Khan Journal for Global Business Advancement 10 (1), 26-42, 2017 | 15 | 2017 |
| The effect of content credibility on consumer-based brand equity: The case of Indian television channels M Bakshi, BM Khan, P Mishra International Journal of Indian Culture and Business Management 8 (3), 329-344, 2014 | 14 | 2014 |
Ayesha FarooqAMUVerified email at amu.ac.in