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Varsha P S
Varsha P S
Assistant Professor - Senior Scale Manipal Academy of Higher Education, Bengaluru
Verified email at manipal.edu
Title
Cited by
Cited by
Year
How can we manage biases in artificial intelligence systems–A systematic literature review
PS Varsha
International Journal of Information Management Data Insights (Scopus Q1 …, 2023
1632023
Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature
AK Kar, PS Varsha, S Rajan
Global Journal of Flexible Systems Management - ABDC- A , ABS-2, 2023
1102023
The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019)
PS Varsha, S Akter, A Kumar, S Gochhait, B Patagundi
Journal of Global Information Management (JGIM)-ABDC-A-Scopus Indexed 29 (4 …, 2021
1072021
Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda
AK Kar, PS Varsha
International Journal of Information Management Data Insights (Scopus Q1 …, 2023
722023
The Rise of the Social Business in Emerging Economies: A New Paradigm of Development
S Akter, N Jamal, MM Ashraf, G McCarthy, PS Varsha
Journal of Social Entrepreneurship- Scopus Indexed- ABDC-B 11 (3), 282-299, 2020
712020
The role of knowledge management in the tourism sector: a synthesis and way forward
A Anand, VP Shantakumar, B Muskat, SK Singh, JP Dumazert, Y Riahi
Journal of Knowledge Management - ABDC A & Scopus Indexed, 2022
322022
How to undertake an impactful literature review: Understanding review approaches and guidelines for high-impact systematic literature reviews
PS Varsha, A Chakraborty, AK Kar
South Asian Journal of Business and Management Cases 13 (1), 18-35, 2024
262024
Impact of self-help groups, capacity building measures and perceived tension on women empowerment-an empirical study
PS Varsha, G Reddy, RLN Sudheendra, A Kumar
Asian Journal of Empirical Research-ABDC-C 9 (3), 65-87, 2019
92019
Embracing Data-Driven Analytics (DDA) in human resource management to measure the organization performance
PS Varsha, S Nithya
Handbook of Big Data Research Methods, Scopus Indexed, 195 - 213, 2023
62023
A Scientometric Analysis of the Women Empowerment (1985 - 2018)
PSV Amit Kumar, G Reddy
Australian Journal of Business and Management Research (ABDC - C) 5 (11), 9-27, 2019
4*2019
Psychological Empowerment through SHGs: Influence of Selected Demographic Factors
LNSR Varsha PS,L D'Souza
The International Journal of Indian Psychology 6 (4), 145-153, 2018
4*2018
Descriptive analytics and data visualization in e-commerce
PS Varsha, K Anjan
Handbook of Big Data Research Methods, Scopus Indexed, 86-104, 2023
32023
Exploring dimension, perceived individual tension and capacity building measure of women empowerment in India
KG Reddy, PS Varsha, LNS Rao, A Kumar
Asian Journal of Empirical Research-ABDC-C 9 (5), 111-131, 2019
22019
The Impact of Social Media on Consumer Decision on Fmcg Products
M Rahul, PS Varsha
NEW TRENDS IN PRODUCTS, SERVICES & MANAGEMENT 29, 2023
12023
Environmental Marketing: A Strategy towards Sustainability
VPS Dr. Uma M H
Pacific Business Review International 11 (5), 15-40, 2018
12018
The Role of Ethics in Organizational Internal Communication—A Synthesis and Agenda
A Anand, E Sinitsyna, VP Shantakumar, A Lašáková, OK Oyner
FIIB Business Review - Scopus Q1, 23197145241305685, 2025
2025
The Impact of Humorous Advertising on Consumer Decision Making
A Umesh, PS Varsha
LATEST STUDIES IN 49, 49, 2023
2023
A Study on Entry of Jio and It’s Marketing in Telecom Industry
S Baruah, PS Varsha
LATEST TRENDS IN MULTIDISCIPLINARY RESEARCH & DEVELOPMENT, 31, 2023
2023
A Study on Branding and Customer Satisfaction at San Info Solutions Pvt. Ltd.
S Sengupta, PS Varsha
Modern Research in Consumer Behaviour and Marketing Research, 102, 2023
2023
Social Media’s Impact on Customer Evangelism in Electronic Products
H Hussain, PS Varsha
LATEST STUDIES IN 49, 70, 2023
2023
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