| Social media and value creation: The role of interaction satisfaction and interaction immersion M Hamilton, VD Kaltcheva, AJ Rohm Journal of Interactive Marketing 36 (1), 121-133, 2016 | 309 | 2016 |
| Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions M Hamilton, VD Kaltcheva, AJ Rohm Journal of Consumer Marketing 33 (2), 135-144, 2016 | 80 | 2016 |
| Impact of message design on banner advertising involvement and effectiveness: An empirical investigation A Namin, ML Hamilton, AJ Rohm Journal of Marketing Communications 26 (2), 115-129, 2020 | 77 | 2020 |
| Dine-in or take-out: Modeling millennials’ cooking motivation and choice A Namin, BT Ratchford, JK Saint Clair, MM Bui, ML Hamilton Journal of Retailing and Consumer Services 53, 101981, 2020 | 51 | 2020 |
| I know what I like, I like what I know: how breadth of brand experience and cognitive effort influence brand switching OP Woodham, ML Hamilton, RL Leak Journal of Marketing Theory and Practice 25 (2), 141-159, 2017 | 23 | 2017 |
| The power of promoting healthy brands: familiarity in healthy product decision making M Bui, E Kemp, M Hamilton Journal of Promotion Management 21 (6), 739-759, 2015 | 9 | 2015 |
| Is it expensive? The dual effect of construal level on price judgments JK Saint Clair, ML Hamilton, OP Woodham, A Namin, DHS Bennett Journal of Marketing Theory and Practice 27 (3), 298-311, 2019 | 7 | 2019 |
| Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale DHS Bennett, G Matos, NA Anaza, C Ruvalcaba, M Hamilton Journal of Consumer Marketing 40 (3), 261-272, 2023 | 5 | 2023 |
| Single-Brand Experience vs. Multiple-Brand Experience: Another perspective on consumer preference formation M Hamilton, O Woodham ACR North American Advances, 2011 | 1 | 2011 |
| When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception E Uduehi, JK Saint Clair, M Hamilton, A Reed Journal of Consumer Research, ucae068, 2025 | | 2025 |
| What is Street Cred? An Exploration of Street Credibility in the Marketplace D Bennett, G Matos, M Hamilton, N Pendarvis Advances in Consumer Research 48, 212-213, 2020 | | 2020 |
| When Does Diversity Help Or Backfire? Impact of Cultural Diversity on Brand Perception E Uduehi, J K Saint Clair, M Hamilton, A Reed ACR North American Advances, 2020 | | 2020 |
| The Fresh Professor: A Pedagogical Adaptation For the iGeneration M Hamilton, JK Saint Clair Advances in Consumer Research 47, 949-949, 2019 | | 2019 |
| Fight Fire with Fire: Using One Consumer Stereotype to Overcome Another via Contingency Information J Saint Clair, M Hamilton, D Bennett Advances in Consumer Research 45, 860-861, 2017 | | 2017 |
| Fight Fire With Fire: Using One Consumer Stereotype to Overcome Another Via Conceptual-Contingency Learning J Saint Clair, M Hamilton, D Bennett ACR North American Advances, 2017 | | 2017 |