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Ruth Mateos de CaboCatedrática de Investigación de MercadosVerified email at ceu.es
Manuel M. Molina LópezUniversidad CEU San PabloVerified email at ceu.es
Miryam Martínez MartínezUniversidad San Pablo-CEUVerified email at ceu.es
Milagros Sáinz (ORCID: 0000-0003-4...Investigadora Principal, UOCVerified email at uoc.edu
David Villaseca MoralesProfessor of Digital, ESIC Business & Marketing SchoolVerified email at esic.edu
Patricia GabaldonIE Business SchoolVerified email at ie.edu
Mercedes Rubio AndrésUniversidad Complutense de MadridVerified email at ucm.es
Eva Cifre Gallego (ORCID: 0000-0002...Universitat Jaume I (Castellón, Spain)Verified email at uji.es
Gabriela ContrerasAssistant Professor, Radboud UniversityVerified email at fm.ru.nl
María Belda RuizDepartment of Management and Finance - University of Murcia (Spain)Verified email at um.es
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Susana González-Pérez
Professor of Business and Digital Economy, University CEU San Pablo
Verified email at ceu.es