| Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda K Heinonen, E Jaakkola, I Neganova Journal of Service Theory and Practice 28 (6), 710-732, 2018 | 122 | 2018 |
| Differences in Brand Perceptions for Chocolate Brands between Italian and Russian Consumers I Trevisan, I Neganova Herausforderungen der internationalen marktorientierten Unternehmensführung …, 2011 | 4 | 2011 |
| Development of foodstuffs market in a metropolis EV Chernyshyova, IS Neganova, AV Chirkov Экономика региона. 2011. Выпуск 4, 61-68, 2011 | 3 | 2011 |
| DEVELoPMENT oF INNoVATIoN PRoDUCTS BASED oN THE CoNSUMERS’PREFERENCES V NEGANoVA, I NEGANoVA International Journal of Management Cases 13 (4), 261-266, 2011 | 2 | 2011 |
| Managing core competences to create value for customers IS Neganova World Review of Entrepreneurship, Management and Sustainable Development 6 …, 2010 | 2 | 2010 |
| Intraorganizational marketing as a factor of the increasing of enterprise competitiveness IS Neganova Ekonomika Regiona= Economy of Regions, 208, 2008 | 2 | 2008 |
| Social commerce design features on e-commerce websites and their influence on consumer impressions and behavioral intentions I Neganova The Annual Conference of the EuroMed Academy of Business, 2686-2687, 2015 | | 2015 |
| Foundations and manifestations of customer-to-customer value creation K Heinonen, E Jaakkola, I Neganova Service dominant logic. Network and systems theory and service science, 2015 | | 2015 |
| Service-based dominant logic I Neganova International Research Symposium in Service Management, 2014 | | 2014 |
| Casual clothing buying behaviour. A comparison of consumers in a Russian and an Italian city I Trevisan, I Neganova Industrial management, marketing, economics and finance, 30-39, 2013 | | 2013 |
| Sravnitelniy analiz povedenija potrebiteley shocolada v Rossii i Italii I Neganova, I Trevisan MARKETING I MARKETINGOVIE ISSLEDOVANIJA 2012 (4), 328-344, 2012 | | 2012 |
| INVESTMENTS IN INNOVATIONS: AN ANALYSIS OF RUSSIAN COMPANIES NEEDS I NEGANoVA, L ZAPoLSKIH International Journal of Management Cases 13 (4), 79-86, 2011 | | 2011 |
| What motivates people to purchase chocolate brands: Italy versus Russia I Neganova, I Trevisan Annual EuroMed Conference of the Euromed Academy of Business, 1929-1939, 2011 | | 2011 |
| INCREASING CONSUMERS'SATISFACTION BY DEVELOPING COMPANY'S CORE COMPETENCES IS NEGANOVA International Journal of Management Cases 11 (3), 45-52, 2010 | | 2010 |
| How to develop a customer-oriented company: the internal marketing approach I Neganova International Journal of Management Cases 12 (Special issue), 280-286, 2010 | | 2010 |
| Increasing consumers’ satisfaction by developing company’s core competences I Neganova International Journal of Management Cases 11 (Special issue), 402-408, 2009 | | 2009 |
| Svenska handelshögskolan K Heinonen, E Jaakkola, I Neganova | | |