| Toxic collaborations: co-destroying value in the B2B context F Cabiddu, M Frau, S Lombardo Journal of Service Research 22 (3), 241-255, 2019 | 106 | 2019 |
| Active seniors perceived value within digital museum transformation C Traboulsi, M Frau, F Cabiddu The TQM Journal 30 (5), 530-553, 2018 | 46 | 2018 |
| When multiple actors' online interactions lead to value co-destruction: an explorative case study M Frau, F Cabiddu, F Muscas Diverse methods in customer relationship marketing and management, 163-180, 2018 | 25 | 2018 |
| How emotions impact the interactive value formation process during problematic social media interactions M Frau, F Cabiddu, L Frigau, P Tomczyk, F Mola Journal of Research in Interactive Marketing 17 (5), 773-793, 2023 | 20 | 2023 |
| Exploring the role of NVivo software in marketing research L Moi, M Frau, F Cabiddu Mercati e Competitività, 65-86, 2018 | 17* | 2018 |
| Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers M Frau, L Moi, F Cabiddu, T Keszey Journal of Cleaner Production, 134376, 2022 | 16 | 2022 |
| Towards the development of an agile marketing capability L Moi, F Cabiddu, M Frau Organizing for the Digital World: IT for Individuals, Communities and …, 2018 | 16 | 2018 |
| Outside-in, inside-out, and blended marketing strategy approach: A longitudinal case study M Frau, L Moi, F Cabiddu International Journal of Marketing Studies 12 (3), 1-13, 2020 | 13 | 2020 |
| Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs M Frau, L Moi, F Cabiddu Journal of Small Business Strategy 32 (3), 84-97, 2022 | 12 | 2022 |
| The role of value co-creation in building trust and reputation in the digital banking era M Royo-Vela, M Frau, A Ferrer Cogent Business & Management 11 (1), 2375405, 2024 | 6 | 2024 |
| Value co-creation or value co-destruction? The role of negative emotions in consumer-firm interaction in the social media platform M Frau, L Frigau, F Cabiddu, F Mola The Palgrave Handbook of Interactive Marketing, 987-1011, 2023 | 5 | 2023 |
| How open innovation shapes strategy: an explorative multiple case study in the ICT industry M Frau, L Moi, E Angioni, F Cabiddu Sinergie Italian Journal of Management 37 (1), 217-240, 2019 | 4 | 2019 |
| Seeding innovation: the role of internal and external digital data in agri-food product innovation M Frau, T Keszey British Food Journal 126 (13), 286-302, 2024 | 3 | 2024 |
| Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community L Moi, R Cannas, M Frau, F Cabiddu SINERGIE 36 (106), 157-178, 2018 | 3 | 2018 |
| Practice theory and value co-creation: An assessment model M Frau, F Cabiddu, S Lombardo, L Moi Proceedings of the 20th Excellence in Services International Conference …, 2017 | 3 | 2017 |
| Towards the development of sustainable tourism: the accessibility of websites for people with disability M Pintori, M Frau, L Moi Micro & Macro Marketing 30 (2), 409-432, 2021 | 2 | 2021 |
| Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions M Frau, L Frigau, S Simone, F Cabiddu Proceedings of the 20th International Conference Marketing Trends 2019 Venice, 2019 | 2 | 2019 |
| Conceptual framework for modeling the agile marketing capability L Moi, F Cabiddu, M Frau 2018 Global Marketing Conference at Tokyo Proceedings, 71-90, 2018 | 2 | 2018 |
| Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study M Frau, F Cabiddu International Conference on Marketing and Business Development Journal 2 (1 …, 2016 | 2 | 2016 |
| Agri-food firms’ attitude toward digital data exploitation in the product development M Frau, T Keszey Marketing & Menedzsment 57 (Ksz.), 33-40, 2023 | 1 | 2023 |
Francesca CabidduFull Professor of ManagementVerified email at unica.it